The Kim Kardashian Principle
$50.42
- Paperback
256 pages
- Release Date
23 March 2017
Summary
The Kim Kardashian Principle: Mastering Authenticity in a World Obsessed
How do social media stars generate such obsession - even more than the Hollywood A-list? And what can they teach us about making our own ideas, products and services break through? The world’s leading authority on celebrity branding, Jeetendr Sehdev, tackles these questions head on.
Sehdev shows why successful images today - the most famous being Kim Kardashian - are not photoshopped to perfection, but …
Book Details
| ISBN-13: | 9780349412986 |
|---|---|
| ISBN-10: | 0349412987 |
| Author: | Jeetendr Sehdev |
| Publisher: | Little, Brown Book Group |
| Imprint: | Little, Brown |
| Format: | Paperback |
| Number of Pages: | 256 |
| Release Date: | 23 March 2017 |
| Weight: | 340g |
| Dimensions: | 234mm x 153mm |
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Critics Review
More than a marketing bible…Jeetendr’s THE KIM KARDASHIAN PRINCIPLE is a movement! - Head of U-Entertainment, Unilever
More than a marketing bible…Jeetendr’s THE KIM KARDASHIAN PRINCIPLE is a movement! - Head of U-Entertainment, Unilever
About The Author
Jeetendr Sehdev
Jeetendr Sehdev is the world’s leading celebrity expert. A trailblazer in pop culture, he has become one of the most prominent figures in celebrity news and a sought-after adviser to top international companies. Jeetendr’s research on the power of YouTube stars continues to make global headlines and has gained him influencer status and over a million subscribers on social media. He is a familiar face on shows like Access Hollywood, The Insider and CNN Tonight and he regularly writes opinion pieces for publications like the Guardian and Forbes. A graduate of Oxford University and Harvard Business School, Jeetendr is a British national who now lives in Los Angeles where he teaches at the University of Southern California.
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