The Luxury Strategy
Break the Rules of Marketing to Build Luxury Brands
$70.39
- Hardcover
472 pages
- Release Date
26 September 2025
Summary
Discover the secrets to successful luxury brand management with this bestselling guide written by two of the world’s leading experts on luxury branding, Jean-Noël Kapferer and Vincent Bastien, providing a unique blueprint for luxury brands and companies.
Having established itself as the definitive work on the essence of a luxury brand strategy, this book defines the differences between premium and luxury brands and products, analyzing the nature of true luxury brands …
Book Details
| ISBN-13: | 9781398624269 |
|---|---|
| ISBN-10: | 1398624268 |
| Author: | Jean-Noël Kapferer, Vincent Bastien |
| Publisher: | Kogan Page Ltd |
| Imprint: | Kogan Page Ltd |
| Format: | Hardcover |
| Number of Pages: | 472 |
| Edition: | 3rd |
| Release Date: | 26 September 2025 |
| Weight: | 872g |
| Dimensions: | 34mm x 156mm x 234mm |
Critics Review
“While Bain’s annual luxury study offers the most authoritative view of the sector’s evolving dynamics and long-term trajectory, The Luxury Strategy remains the essential playbook for building enduring brands within that landscape. These two tools complement one another: where Bain maps the terrain, Kapferer and Bastien provide the compass. This new edition stays true to the timeless principles - the anti-laws of marketing, the sociological roots of luxury, and the strategic distinction between luxury, fashion and premium - that have made the book a modern classic, while thoughtfully integrating the profound shifts shaping luxury today - from digitalization to sustainability and the rise of new cultural powers.” * Joëlle de Montgolfier, Executive Vice President - Global Retail & Luxury Practices. Bain & Company *
“Like the iconic brands it examines, The Luxury Strategy became an instant classic upon its release. This third edition reaffirms its position as essential reading for anyone pursuing a career in the captivating world of luxury, or for those seeking an insightful glimpse behind the scenes. From its roots in craftsmanship and vision to its flawless execution, luxury represents a rewarding journey. Regardless of a House’s size, its history is never a guaranteed path of ease. This book highlights the mandatory principles that ensure robust and sustainable growth, as well as a successful transmission to future generations of both managers and discerning clients.” * Olivier Krug, KRUG Champagne Maison Director *
Jean-Noël Kapferer
Jean-Noël Kapferer is an internationally recognized thought leader on brands and brand management. An Emeritus professor at HEC Paris, he has been a consultant to many European, Asian and American corporations. He is the author of international bestseller New Strategic Brand Management, and Kapferer on Luxury.
Vincent Bastien was formerly MD of Louis Vuitton Malletier and CEO of Yves Saint Laurent Parfums. He has held senior posts at some of the world’s most prestigious luxury brands and was previously Affiliate Professor at HEC Paris, teaching Strategy in Luxury.
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