Aristotle's Guide to Self-Persuasion, 9780241705735
Hardcover
Persuade yourself to greatness with history’s best persuasive tools.
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Aristotle's Guide to Self-Persuasion

how ancient rhetoric can help you change your life

$40.01

  • Hardcover

    288 pages

  • Release Date

    13 October 2025

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Summary

Unlock Your Potential: Aristotle’s Guide to Self-Persuasion

Show yourself who’s in charge using the original art of persuasion, from the New York Times bestselling author of Thank You for Arguing.

Rhetoric once sat at the center of elite education. Alexander the Great, Shakespeare, and Martin Luther King, Jr. used it to build empires, write deathless literature, and inspire democracies. Here, Heinrichs shows us how these persuasive tools, invented by the likes of Aristotle a…

Book Details

ISBN-13:9780241705735
ISBN-10:0241705738
Author:Jay Heinrichs
Publisher:Penguin Books Ltd
Imprint:Particular Books
Format:Hardcover
Number of Pages:288
Release Date:13 October 2025
Weight:500g
Dimensions:222mm x 138mm x 40mm
What They're Saying

Critics Review

Praise for Jay Heinrichs: Thankfully, Mr Jay Heinrichs is here, to explain how rhetoric can help you win more in life, and generally have a more harmonious relationship with people around you

* Mr Porter *Jay Heinrichs knows a thing or two about arguing * The Times *Colourful, instructive, illuminating… a romp through the rules of rhetoric * Guardian *Jay Heinrichs is one of the world’s leading students of Aristotelian rhetoric * Bloomberg *

About The Author

Jay Heinrichs

Jay Heinrichs is the bestselling author of Thank You for Arguing and How to Argue with a Cat. He has written for dozens of publications, including The New York Times magazine, Vice and the Huffington Post, and won numerous journalism awards. He has taught persuasion to college and university editors at Ivy League universities, NASA and the Pentagon. He runs the acclaimed blog.

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