Talk Triggers
The Complete Guide to Creating Customers with Word of Mouth
- Hardcover
272 pages
- Release Date
18 October 2018
Summary
Talk Triggers is the definitive, practical guide on how to use bold operational differentiators to create customer conversations, written by best-selling authors and marketing experts Jay Baer and Daniel Lemin.
Word of mouth is directly responsible for 19% of all purchases and influences as much as 90%. Every human on earth relies on word of mouth to make buying decisions. Yet even today, fewer than 1% of companies have an actual strategy for generating these crucial customer…
Book Details
| ISBN-13: | 9780525537274 |
|---|---|
| ISBN-10: | 0525537279 |
| Author: | Jay Baer, Daniel Lemin |
| Publisher: | Penguin Putnam Inc |
| Imprint: | Portfolio |
| Format: | Hardcover |
| Number of Pages: | 272 |
| Release Date: | 18 October 2018 |
| Weight: | 468g |
| Dimensions: | 235mm x 160mm |
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About The Author
Jay Baer
Jay Baer is the president of Convince & Convert, an online customer service and digital marketing consultancy. He is the author of five books, including Hug Your Haters and Youtility. He contributes articles to Inc., Entrepreneur, and Forbes; writes the world’s #1 content marketing blog; and hosts several award-winning podcasts.
Daniel Lemin is a respected authority on the reputation industry, a consultant for prominent Fortune 500 companies, a frequent public speaker, and a senior strategist with Convince & Convert.
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