Invention

‘I left [this book] enlightened about engineering and design, and impressed by Dyson’s dogged, trailblazing spirit.’ – Oliver Shah * Sunday Times *
‘The ferociously creative entrepreneur who emerges in these pages revels in practical experiment and learns from failure… Dyson’s struggles against the advice of experts and in the teeth of endless commercial and technical challenges haven’t lost their power to fascinate… Those who persist with Invention despite its flaws will be rewarded.’ – Marc Sidwell * Sunday Telegraph *
‘Stories of consumer products and gadgets drive Mr Dyson’s narrative forward, but parallel…[he] tells a story of the struggles of entrepreneurship. A final thread…is his passionate case for more and better engineering and science education in British schools’ – Henry Petroski * Wall Street Journal *
‘An entertaining and inspiring memoir by a fellow who’s nearly impossible to pigeonhole – and good thing, too … The British inventor and vacuum-cleaner magnate delivers a paean to creativity and creation … His overarching point is very well taken: He makes a powerful argument that our educational systems are not giving sufficient attention to fostering creativity and the independent spirit required of the inventor, thereby stifling innovation’ * Kirkus Reviews, starred review *
‘[Dyson’s] written a book called Invention, but that’s the publisher’s title. He wanted to call it Failure because what we’ve all forgotten in our modern-day blame culture is that no achievement is possible without foul-ups. Every successful invention is the result of trial and error, with the emphasis on error … the central message in his book is that there are no shortcuts to success’ * Sunday Times of London *
‘This is not a book about business, but rather education, mentorship, and self-reliance. Invention: A Life celebrates the unknown and encourages stepping into it and uncovering entrepreneurism’
* Women Love Tech *
‘Dyson, like other great entrepreneurs, finds joy in failing because each experiment teaches him something he can use to reinvent a product or category. In fact, the words ‘failure’ and ‘fail’ appear over 50 times throughout Dyson’s book … Dyson’s famous 5,126 failures offer valuable lessons in storytelling for all entrepreneurs and business owners’ * Inc.com *
‘In his book Invention: A Life, Dyson, explains not just how he built his empire but how his life is as much about failure as it is about success – and why that makes him happy’
* Air Mail *

James Dyson was born in Norfolk in 1947 and studied at the Royal College of Art in London, before joining Rotork to engineer and make the Sea Truck, a high-speed flat-bottomed boat, with Jeremy Fry.

Best known for his revolutionary cyclonic vacuum cleaner, his products have been sold around the world, renowned for their innovative technology, design and efficiency.

James believes that engineers can improve the world and he helps them to do so through the Dyson Institute of Engineering and Technology, The James Dyson Foundation, and the annual James Dyson Award.

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