The Art of Starting

Together, these two have created a flourishing business. * Vogue *This guide will advise you on how to start your own creative business or simply take up a new side hustle * i-D *The Art of Starting is such a powerful statement. The first step really is as simple as that. What Iona and Romy have provided is a much needed and important resource to building and running a creative business that honors integrity, people and passion. * Diet Paratha *An honest and demystifying manual full of insider wisdom for modern day entrepreneurs – brilliant! * Hazel Gardiner *Love what the girls are doing… It’s amazing what they’ve built together, boss moves * Seapa *Iona and Romy are the true trailblaizers in the creative world. The Art of Starting is a must-read, this is the book you needed yesterday. Refreshing, educational, and beautifully curated. A real reflection of what SAGE has become. * Jaya Nila Aziz, Aesthetician & Founder of Sifali *Unlike many business owners — change doesn’t scare them. * Evening Standard *They know a thing or two about launching a successful business and it’s all detailed in their very first book … think of it as a start-up handbook. * The Face *This guide will advise you on how to start your own creative business or simply take up a new side hustle * i-D *

Iona Mathieson and Romy St Clair are the founders of SAGE Flowers in Peckham, the cult floristry business that has taken London and the industry by storm. The pair are advocates for young female entrepreneurship, diversifying and decolonizing floristry and sustainability, and use their platform to progress these topics.