Marketing
reinventing the basics
$122.54
- Paperback
200 pages
- Release Date
12 May 2025
Summary
Marketing: Reinventing the Basics for a Digital World
How do you attract customers in a digital world? What makes people choose one brand over another? How do you create a strong marketing plan?
In a world where marketing is evolving faster than ever, traditional models no longer offer all the answers. Endless digital tools, changing consumer behaviour and fierce competition make it easy to feel lost. Without a clear structure, marketing can seem complex and overwhelming.
Book Details
| ISBN-13: | 9789020934052 |
|---|---|
| ISBN-10: | 9020934058 |
| Series: | Lannoo Campus |
| Author: | Igor Nowé |
| Publisher: | Lannoo Publishers |
| Imprint: | Lannoo Publishers |
| Format: | Paperback |
| Number of Pages: | 200 |
| Release Date: | 12 May 2025 |
| Weight: | 307g |
| Dimensions: | 240mm x 170mm |
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About The Author
Igor Nowé
Igor Nowé has held various marketing and sales positions in various national and international companies. He currently teaches Marketing and Account Management at Odisee University College (Brussels). He also teaches B2B, strategy and brand activation at Ehsal Management School (Brussels) and within the MBA program of the Flanders Business School (KU Leuven). In addition, he guides several companies in their strategy with valuemarketing.be.
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