Mastering Marketing Data Science
a comprehensive guide for today's marketers
$152.80
- Hardcover
432 pages
- Release Date
17 June 2024
Summary
Mastering Marketing Data Science: A Practical Guide to Data-Driven Strategies
Unlock the Power of Data: Transform Your Marketing Strategies with Data Science
In the digital age, understanding the symbiosis between marketing and data science is not just an advantage; it’s a necessity. In Mastering Marketing Data Science: A Comprehensive Guide for Today’s Marketers, Dr. Iain Brown, a leading expert in data science and marketing analytics, offers a com…
Book Details
| ISBN-13: | 9781394258710 |
|---|---|
| ISBN-10: | 1394258712 |
| Series: | Wiley and SAS Business Series |
| Author: | Iain Brown |
| Publisher: | John Wiley & Sons Inc |
| Imprint: | John Wiley & Sons Inc |
| Format: | Hardcover |
| Number of Pages: | 432 |
| Release Date: | 17 June 2024 |
| Weight: | 771g |
| Dimensions: | 257mm x 180mm x 28mm |
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About The Author
Iain Brown
DR IAIN BROWN is the Head of Data Science for Northern Europe at SAS Institute Inc. and Adjunct Professor of Marketing Data Science at the University of Southampton. With over a decade of experience spanning various sectors, he is a thought leader in Data Science, Marketing, AI, and Machine Learning.
His work has not only contributed to significant projects and innovations but also enriched the academic and professional communities through publications in prestigious journals and presentations at internationally renowned conferences.
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