Different Brains, Different Approaches by Huub van Osch, Paperback, 9789063694357 | Buy online at The Nile
Different Brains, Different Approaches by Huub van Osch - ISBN: 9789063694357
Paperback
The effectiveness of advertising for brands is becoming increasingly difficult to achieve because of multiple factors: fragmentation of the media; the ever rising media supplies; and the limited attention it can reach. This is a guide for anyone in the creative industry that wants more insight in ne…

Different Brains, Different Approaches

Successful Neuro Advertising for Male and Female

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$84.46

  • Paperback

    192 pages

  • Release Date

    14 February 2017

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Summary

Understanding trends, the emerging values and needs of groups in society provides you with a foundation to innovate and create change. This book gives you a candid and unbiased overview of the trend research process. lt brings a structured, research-based approach to the table instead of a crystal ball.

‘How to Research Trends’ is practical, hands-on and offers multiple perspectives on researching trends for professionals and trend students around the globe. lt shows you that re…

Book Details

ISBN-13:9789063694357
ISBN-10:9063694350
Author:Huub van Osch
Publisher:BIS Publishers B.V.
Imprint:BIS Publishers B.V.
Format:Paperback
Number of Pages:192
Release Date:14 February 2017
Weight:381g
Dimensions:210mm x 209mm
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What They're Saying

Critics Review

“Everyone has an opinion about gender differences, but Different Brains Different Approaches explains why. Creative director Huub van Osch combines scienti?c research with a dynamic and inviting book design to show how chromosomes, hormones and millions of years of evolution have wired men’s and women’s brains differently. The book clearly describes the brain’s neural circuits, sensory differences and the neurobiology of emotion while analyzing design and content speci?c to each sex. Using numerous visual examples and graphics, van Osch creates an entertaining and informative reference book to help creatives and marketers increase the effectiveness of their messages.”

  • Communication Arts Magazine
About The Author

Huub van Osch

Huub van Osch MBM is creative director, strategist, and owner of two advertising agencies in the Netherlands. Both specialised in neuro advertising. Huub graduated Cum Laude at the Erasmus University with his thesis about male and female neuro cognitive processes.

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