Marketing Fashion Third Edition
strategy, branding and promotion
$118.24
- Paperback
288 pages
- Release Date
28 October 2024
Summary
Marketing Fashion: A Practical Guide to the Industry
Marketing Fashion is a practical guide to the fundamental principles of marketing, branding, and promotion, from creating a customer profile to developing a brand identity. The book explains key concepts and illustrates how they are applied within the global fashion and retail industry, from haute couture to the mass market.
For this third edition, examples drawn from a broad range of fashion, textile, and retail …
Book Details
| ISBN-13: | 9781529420326 |
|---|---|
| ISBN-10: | 1529420326 |
| Author: | Harriet Posner |
| Publisher: | Quercus Publishing |
| Imprint: | Laurence King Publishing |
| Format: | Paperback |
| Number of Pages: | 288 |
| Release Date: | 28 October 2024 |
| Weight: | 921g |
| Dimensions: | 256mm x 190mm x 18mm |
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About The Author
Harriet Posner
Harriet Posner is a fashion educator, author and consultant with more than 40 years’ experience in the fashion industry and 25 years in fashion education as a programme director and course leader. After graduating from Central Saint Martins, University of the Arts London, she established her own knitwear label selling in major stores worldwide and dressing celebrities including Madonna. She has worked as a fashion designer, retail buyer and international consultant in fashion marketing and branding.
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