Marketing Fashion, Second edition
Strategy, Branding and Promotion
$96.74
- Paperback
240 pages
- Release Date
1 September 2015
Summary
Marketing Fashion, Second Edition is a practical guide to the fundamental principles of marketing and branding, from creating a customer profile to developing a brand identity. The book explains key theoretical concepts and illustrates how they are applied within the global fashion and retail industry, from haute couture to the mass market. All tools in the modern marketer’s kit are discussed, from attending fashion fairs to viral marketing and online strategies.
Using examples and ca…
Book Details
| ISBN-13: | 9781780675664 |
|---|---|
| ISBN-10: | 1780675666 |
| Author: | Harriet Posner, Patricia Mumau |
| Publisher: | Laurence King Publishing |
| Imprint: | Laurence King Publishing |
| Format: | Paperback |
| Number of Pages: | 240 |
| Edition: | 2nd |
| Release Date: | 1 September 2015 |
| Weight: | 840g |
| Dimensions: | 257mm x 190mm |
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About The Author
Harriet Posner
Harriet Posner is Course Leader for fashion communication and promotion at Norwich University of the Arts. After graduating from Central Saint Martins, University of the Arts, London, she established her own knitwear label selling in major stores worldwide. She has worked as a fashion designer, retail buyer and international consultant in fashion marketing and branding.
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