I love it. What is it?
The power of instinct in design and branding
$56.00
- Paperback
272 pages
- Release Date
13 February 2024
Summary
No other design company has worked with as many significant brands as Turner Duckworth, the company behind the visual identities of Amazon, McDonald’s, Coca-Cola, and even Metallica. Published on the occasion of their 30th anniversary, I love it. What is it? showcases Turner Duckworth’s philosophies, learnings, and adventures from three decades of working with major brands and presents the firm’s unique and optimistic outlook, along with hints, tips, and the inside scoop on what make…
Book Details
| ISBN-13: | 9781838666064 |
|---|---|
| ISBN-10: | 1838666060 |
| Author: | Gyles Lingwood, Turner Duckworth |
| Publisher: | Phaidon Press Ltd |
| Imprint: | Phaidon Press Ltd |
| Format: | Paperback |
| Number of Pages: | 272 |
| Release Date: | 13 February 2024 |
| Weight: | 710g |
| Dimensions: | 240mm x 170mm x 21mm |
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What They're Saying
Critics Review
‘Full of anecdote, philosophy, and insight, you really will love I Love It.’ – The Guardian
‘Full of great imagery…and plenty of anecdotes to keep you reading whether you’re an agency veteran or new to the world of branding and design.’ – Creative Review
‘[A] mélange of graphics and images, reflections on beauty, inspirations, and apt quotations.’ – Interior Design Magazine‘I love it. What is it? explores how design and creativity are key to building great brands and businesses. A must read for leaders everywhere.’ – Rishad TobaccowalaAbout The Author
Gyles Lingwood
Turner Duckworth is a design agency that creates unmistakable identities for the world’s leading brands. They have won countless top awards, including the inaugural Cannes Grand Prix for Design, the D&AD Collaboration Award, and induction into the Clio Hall of Fame.
Gyles Lingwood is Professor of Business Creativity at the University of Lincoln, UK. Lingwood’s creative client work has been awarded by D&AD, British Interactive Media Association, and the US Creativity Awards.
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