The Startup Lifecycle

“The Startup Lifecycle communicates effectively Gregory’s impressive experience and unusual perspectives to create a book unlike what you see on shelves now … Gregory’s pragmatic advice distills decades of experience into a book I recommend for startup founders.” —Dr. Michael K. Hawes, president and CEO of Fulbright Canada   “An incredibly powerful resource for startup entrepreneurs and even those who have been running enterprises for several years … The book makes us rethink and organize in a structured and effective way our efforts to build our visions into full-fledged realizations.” —John Cockburn, scientific advisor for Partnership for Economic Policy   “In The Startup Lifecycle, Gregory has brilliantly captured universal truths of leadership, planning, and management that are powerful for new organizations just getting started, but also very relevant for organizations of any size and age … particularly those that want to remain agile and avoid being disrupted.” —Robert L. Thomas, Jr., ret. US Navy vice admiral   “This book is for any potential or practicing founder, no matter what your background is—all you need is the motivation to create a venture and the willingness to do the hard work needed to turn your idea into a successful and sellable company.” —Amnon Dekel, PhD, executive director of ASPER-HUJI Innovate   “Gregory Shepard offers a comprehensive guide with pragmatic advice to steer startups toward success … This book stands out for its actionable strategies, making it an essential resource for any entrepreneur aiming to defy the daunting startup failure rates.” —Karl Swannie, CEO of Intlabs

Gregory Shepard has built and sold 12 businesses in BioTech, TransitTech, AdTech and MarTech. He is a Forbes book author and contributor, and has been featured or quoted in publications like Fortune, Entrepreneur, The New York Observer, The DEAL, and Thrive Global. A recipient of four private equity awards for transactions between \(250M to \)1B, Greg has appeared on TV, radio, and popular podcasts, and been featured as a TEDx and keynote speaker at multiple universities and conferences worldwide.