Barons and Bros
Leadership Lessons from the Parallel Lives of the Great 19th and 21st Century Entrepreneurs
$46.80
- Hardcover
208 pages
- Release Date
11 March 2027
Summary
Lessons from the lives of the men who built the future, then and now.
Have you ever wondered if great entrepreneurs like Andrew Carnegie and Elon Musk share traits or experiences that enabled their success? And if they do, what can you learn from their stories?
In Barons and Bros, Dr. Greg Autry, a leading researcher and educator in the field of technology entrepreneurship, pairs influential 19th-century industrialists with 21st-century tech entrepreneurs. The…
Book Details
| ISBN-13: | 9798895658000 |
|---|---|
| Author: | Greg Autry |
| Publisher: | Post Hill Press |
| Imprint: | Post Hill Press |
| Format: | Hardcover |
| Number of Pages: | 208 |
| Release Date: | 11 March 2027 |
| Weight: | 360g |
| Dimensions: | 140mm x 210mm |

Critics Review
“Barons and Bros is a thought provoking and easy to read reminder that the more things change, the more they stay the same. Modern tech bros should spend more time emulating the 19th century shoulders we stand on. Greg started his first business in a trailer, as did I, and he understands the grit that makes Americans great and America special.” – Palmer Luckey, cofounder of Anduril and founder of Oculus VR
“Business should be bold, disruptive, and a lot of fun. Barons and Bros brilliantly tells the stories of the entrepreneurs who changed the world by refusing to play it safe.” – Sir Richard Branson, founder of Virgin
“As SpaceX’s first employee, I had a front row seat at watching Elon Musk build one of the world’s most valuable companies. If you want a great seat in the second-row Dr. Autry’s excellent book, Barons and Bros, provides insights into entrepreneurial leadership from a half dozen geniuses who transformed our world.” – Tom Mueller, Founder and CEO, Impulse Space
Greg Autry
Dr. Greg Autry is an Associate Provost at the University of Central Florida. He has held previous appointments at the University of Southern California and Imperial College London and has done work for Oxford University. His work has been published in the Washington Post, Foreign Policy, and Forbes, and he has appeared on Fox News, CNN, and the BBC. He has testified before Congress and debated at the Oxford Union. He is the author of Red Moon Rising, A New Entrepreneurial Dynamic, and Death by China (with Peter Navarro).
Prior to his academic career, Dr. Autry was a technology entrepreneur. He served on the NASA Agency Review Team in 2016 and 2024 and as NASA’s White House Liaison. He was nominated by President Trump to serve as NASA’s Chief Financial Officer in 2020 and 2025.
Dr. Autry holds a BA in history from Cal Poly Pomona. His MBA and PhD are from the University of California, Irvine.
Returns
This item is eligible for free returns within 30 days of delivery. See our returns policy for further details.



