Trademark
Legal Care for Your Brand
$97.05
- Paperback
320 pages
- Release Date
29 April 2025
Summary
Protect your business and product names!
Your brands–including your business name, product or service names, logo, and slogan–are key to the success of your business. You can protect these valuable business assets by registering them as trademarks with the U.S. Patent and Trademark Office (USPTO). Trademark: Legal Care for Your Brand contains the most up-to-date information on selecting and protecting a great trademark. Learn how to:
- choose trad…
Book Details
| ISBN-13: | 9781413332469 |
|---|---|
| ISBN-10: | 1413332463 |
| Author: | Glen Secor |
| Publisher: | NOLO |
| Imprint: | NOLO |
| Format: | Paperback |
| Number of Pages: | 320 |
| Edition: | 14th |
| Release Date: | 29 April 2025 |
| Weight: | 499g |
| Dimensions: | 224mm x 173mm x 20mm |
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What They're Saying
Critics Review
“Excellent step-by-step instructions for registering a mark, written in plain English with clear examples.” Library Journal
“Searching for a winning business or product name? Or have a distinctive logo or slogan to protect with a trademark or service mark? You will find sound advice in this book.” San Francisco Examiner
“Get tips to help you choose and protect a name, logo and other unique items that identify your company.” Houston Chronicle
“Trademark, is a complete guide for small businesses and startups on how to choose a business name, how to register for nationwide protection of a trademark, how to secure a domain name, and how to deal with infringing use by others. The book is a field leveler for a startup, contractor, or a small business owner who wants to expand. It provides easy-to-understand instructions for most common legal branding issues. ” sirreadalot.org
Author Comments: The key to business success in the 21st century is branding–creating a business persona that attracts and retains customers. Trademarks are the legal foundation for branding. Trademark law allows a business to get exclusive advantages within an industry and to pursue copycats. This book is a field leveler for a startup, contractor, or a small business owner who wants to expand. It provides easy-to-understand, step-by-step instructions for most common legal branding issues.
About The Author
Glen Secor
Glen Secor is a Legal Editor at Nolo. Before joining Nolo, Glen was a business and intellectual property attorney in corporations and in private practice. He is the author of Nolo’s LLC Handbook and Tax Savvy for Small Business (also from Nolo).
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