Digital Content in Museums

Digital content roles often require a breadth of expertise that any amount of training will struggle to cover. But this book has all the foundations you need – from website usability to social media – all tailored to the museum professional. Georgina Brooke’s book is a fount of useful, detailed information, supported by a variety of case studies and guests. Read it front to back or dip in when you’re facing your next knotty problem – if you work in museum content, you want this on your shelf.

This is the book I wish existed when I first started messing around with websites and social media for museums. Georgina Brooke has collected together all the collective wisdom and best practice in content strategy, and has broken it down into understandable chunks, inspiring case studies and practical next steps. Put this book into the hands of your boss and colleagues.

Digital content is increasingly part of how cultural organisations seek fulfil their mission and reach new audiences. Through practical tools, ways of working and case studies of good practice, Brooke sets out a comprehensive guide to delivering effective online content. For digital teams working in the sector, it will provide a practical hand-on guide and reassurance that their work really matters.

From strategic frameworks and case studies to implementation best practice and case studies, this book is an invaluable resource and reference for everyone working in digital in museums.

Digital content remains one of the cultural sector’s greatest untapped opportunities. While functionality and design matter, it’s often content that makes the difference between a good digital experience and a great one. Georgina charts a clear, insightful path through the complexities of digital content, offering guidance that’s both strategic and practical. An essential read for anyone working in the cultural sector whose role touches digital in any way, whether or not you consider yourself a ‘content person’.

A comprehensive yet digestible examination of a subject that is rightly being recognised as an essential area for further study in our sector. Packed with practical knowledge and excellent case studies, this highly readable guide will inspire digital content professionals and gently enlighten those more senior (or cynical) colleagues on the opportunities and challenges they face.

Georgina Brooke’s book is an essential guide for cultural professionals navigating the complexities of digital content and strategy. With clarity and precision, she breaks down content strategy, accessibility, and audience engagement into practical, actionable steps. Drawing from global client work and field research, she helps museums and cultural organizations define how to launch their impactful narratives and mission-driven goals. Whether you’re working on a website redesign, social media strategy, or digital content planning, this book offers a clear roadmap to expanding reach and deepening community connection. It’s a must-read for anyone in the GLAM sector seeking to grow meaningful digital engagement with clarity, confidence, and purpose.

Most writing on digital practice in museums assumes prior knowledge, instead Brooke’s Digital Content in Museums assumes prior interest. Interest in actionable insights, in demystifying technical terms, in explaining digital publishing strategies and in understanding how the apps and algorithms work. This is a great toolkit for museum people who want to tell compelling digital stories and reach new audiences.

Practical and packed with examples and expertise, this is an essential guide to online engagement for all of us in the cultural sector.

It is a truth universally acknowledged that, if you want to delay a website launch, simply start a conversation about what should be on the new ‘About Us’ page,” is simply one of the best lines I’ve ever read. This book may be about museums but it can apply to all industries.I love Georgina’s wit, insight and pragmatic approach to all things content.

Georgina Brooke is a Senior Content Strategist at One Further. She has worked for clients such as National Archives, Tate and National Museums Scotland and Wales. She leads projects relating to content design, content strategy, SEO, digital strategy, website discovery, social media and digital user research. She’s held previous roles leading digital content teams at National Museums Scotland and Oxford University Museums and Gardens.

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