Sometimes Wrong but Never in Doubt
How a Cuban Kid from Queens Transformed WWE
$69.13
- Hardcover
264 pages
- Release Date
8 October 2026
Summary
From the Inner City to Billion-Dollar Deals
George Barrios helped transform WWE from an \(800 million wrestling company into a \)9.3 billion global sports and entertainment powerhouse. For the son of Cuban immigrants who grew up in a cramped Queens apartment near LaGuardia Airport and nearly flunked out of high school, the climb to the corporate boardroom was anything but obvious.
Barrios’s story blends grit, reinvention, and bold bets. He went from a 2nd grader forging a le…
Book Details
| ISBN-13: | 9781510786554 |
|---|---|
| ISBN-10: | 1510786554 |
| Author: | George Aldo Barrios |
| Publisher: | Skyhorse Publishing |
| Imprint: | Peakpoint Press |
| Format: | Hardcover |
| Number of Pages: | 264 |
| Release Date: | 8 October 2026 |
| Weight: | 476g |
| Dimensions: | 30mm x 152mm x 229mm |
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Critics Review
“A lesson in resiliency and fortitude, self-confidence, and vulnerability”
—Bob Chapek, former CEO, The Walt Disney Company
“We built something unforgettable together. This book tells the story like only George can.”
—Michelle Wilson, former co-president, WWE
“Vision, humility, persistence, and courage—George’s journey is a blueprint for purpose-driven leadership.”
—Richard Davis, former CEO and executive chair, U.S. Bancorp
“As competitors rushed to launch streaming services to challenge Netflix, often pouring money into what seemed like an endless financial blackhole, George recognized that scale was crucial for success. He demonstrated visionary leadership by transitioning the WWE Network from a direct-to-consumer model to a licensing approach, a strategic shift that fundamentally transformed WWE’s business trajectory for the better.”
—Rich Greenfield, partner & TMT Analyst, LightShed Partners
“A rare inside look at what it takes to transform a legacy brand into a media juggernaut.”
—Laura Martin, managing director and senior internet & media analyst, Needham & Company
“George’s path from UConn to WWE is a powerful reminder of where ambition and values can take you.”
—Radenka Maric, President, UCONN
“This book pulls back the curtain on what it really takes to lead through transformation.”
—Amy Errett, founder & CEO, Madison Reed
George Aldo Barrios
George Barrios is the co-CEO of Isos Acquisition Corporation, and an award-winning C-suite executive. He previously served as co-president and board member of WWE, leading the company through transformative change and building a multiplatform media enterprise worth more than $5 billion. In 2017, Institutional Investor ranked George among the top three CFOs in the media industry as part of its All-America Executive Team rankings. Prior, he held leadership roles in finance, strategy and operations at The New York Times, Praxair, Time Warner, and HBO. He received his MBA from the University of Connecticut School of Business. He currently serves as the National Board Chair of the Make-A-Wish Foundation.
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