Meet You At The Main Divide

An inspirational memoir from the authors of Every Bastard Says No about the peaks and troughs of a life in the high country

In 2017 the Ross family left behind their inner-city lives in Auckland and their successful vodka business, 42 Below, to follow their dreams of a life on the land.

Risk-takers and innovators, when they bought the run-down 6500-hectare high-country sheep station at Lake Hawea, they embarked on a journey of discovery to rewrite long-held farming principles and ask whether sustainability could also be profitable. If we look after the land, will it look after us?

Life in the mountainous landscape of the Main Divide isn't for the faint hearted. But despite the freezing winters and scorching summer heat, the demands of fitting in with the locals and managing 10,000 merino sheep, the Ross family has never looked back.

'A fascinating and rollicking read' Al Brown

'An essential book about what successful and sustainable farming can look like' Helen Clark

'The honest portrayal of the Ross's farming journey shares many similarities to passionate NZ farming families who are all searching for intergenerational identity, relevance, and prosperity in the face of rapid change' Sarah Perriam

Justine Ross was born into a farming family - her mother was raised on a dairy farm and her father on an orchard. A trained speech language therapist, Justine also graduated with distinction from the London School of Journalism. She has been a trustee of The Rising Foundation, Play it Strange Charitable Trust and a judge of the AMP Do Your Thing Awards. She is now on the board of United Nations Women Aotearoa New Zealand. In 2010 Justine co-authored the best-selling book Every Bastard Says No: The 42 Below Story. She launched a tourism business at Lake Hawea Station in 2020 which was awarded a Conde Nast Gold award for 2023. She is a keen hiker, traveller and climate lobbyist.Geoff Ross was born and raised on a dairy and deer farm south of Auckland. He attended Lincoln University where he graduated with a B Com (Agricultural). In 2018 he received a Doctor of Commerce from Lincoln recognising his achievements as a serial entrepreneur. He founded 42 Below and was a director and chairman of The Trilogy Group and the Savor Group. Geoff has been a trustee of Melanoma NZ and the Endangered Species Foundation. He is currently a trustee of Pure Advantage New Zealand and a board member of New Zealand Natural Fibres. He was in the New Zealand Free Diving Squad and is a keen Hunter and conservationist and climate lobbyist.

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