Social Media and Sports
$226.00
- Paperback
176 pages
- Release Date
15 July 2020
Summary
Social media communications play a huge role in the day-to-day operations of sport teams and organizations. Both current and aspiring sport business professionals need to know how to best leverage social media to meet their organizational goals, and Social Media and Sports With HKPropel Access will help pave the way by emphasizing the strategic, creative, and logistical elements of effective social media practices.
Beginning with foundational concepts, students will first exa…
Book Details
| ISBN-13: | 9781492592082 |
|---|---|
| ISBN-10: | 1492592080 |
| Author: | Galen Clavio |
| Publisher: | Human Kinetics Publishers |
| Imprint: | Human Kinetics |
| Format: | Paperback |
| Number of Pages: | 176 |
| Release Date: | 15 July 2020 |
| Weight: | 590g |
| Dimensions: | 279mm x 216mm |
You Can Find This Book In
About The Author
Galen Clavio
Galen Clavio, PhD, is widely regarded as one of the brightest minds in social media in sports research, with a background in both sport management and sports communication. He serves as an associate professor of sports media, head of the sports media program, and director of the National Sports Journalism Center at Indiana University (IU). His teaching draws upon his professional experience as a broadcaster, reporter, and media relations director to teach courses in sportscasting and play-by-play, applied uses of social media in sports communication, sports and society, and the intersection of academic theory and social media.
Clavio’s research focuses on the effects of digital media on the interactions between sport entities and sports consumers. He has authored nearly 50 peer-reviewed publications, the vast majority of which focus on social media utilization of fans, teams, and individuals within the sports environment. He is the senior editor for scholarly outreach for Communication & Sport and has served as a guest editor of three separate social media–focused special issues in respected journals.
Returns
This item is eligible for free returns within 30 days of delivery. See our returns policy for further details.