Traction, 9780241242537
Paperback
Stop building, start growing: a guide to startup traction.

Traction

how any startup can achieve explosive customer growth

$32.00

  • Paperback

    240 pages

  • Release Date

    17 November 2015

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Summary

Traction: A Startup’s Guide to Achieving Explosive Growth

Why do so many startups fail? According to entrepreneurs Gabriel Weinberg and Justin Mares, most make the fatal mistake of focusing solely on product perfection while neglecting user acquisition.

Traction is the essential guide for any startup aiming to build a strong user base early on. This book offers no one-size-fits-all solution. Instead, the authors identify nineteen different traction channels, from vi…

Book Details

ISBN-13:9780241242537
ISBN-10:0241242533
Author:Gabriel Weinberg, Justin Mares
Publisher:Penguin Books Ltd
Imprint:Portfolio Penguin
Format:Paperback
Number of Pages:240
Release Date:17 November 2015
Weight:298g
Dimensions:234mm x 155mm x 18mm
What They're Saying

Critics Review

Anyone-founders, managers, and executives-trying to break through to new customers can use this smart, ambitious book

The question every founder asks after shipping is always: how do I get traction? This book actually answers it – Alexis Ohanian, cofounder of reddit The entrepreneurs who walk out of our offices with term sheets walk into them with Traction. It’s a pragmatic guide to solving the entrepreneur’s number one challenge – Fred Wilson, partner at USV Traction is a critical guide for entrepreneurs looking to grow and scale their businesses Patrick Vlaskovits, bestselling author of The Lean Entrepreneur This is a must-have, essential book if you want to be good at growth Aaron Ginn, Growth at StumbleUpon Traction is an absolute must. The Bullseye Framework Gabe and Justin layout is probably the greatest tool in my catalog over the past year. Whether you are a seasoned entrepreneur or just getting started, Traction offers a framework that creates efficiency, clarity, and focus. Traction is equal to and should be read alongside The Lean Startup Adam Kearney, Founder & CEO, Saunter Traction belongs on every startup founder’s bookshelf. I’m buying copies for the CEOs of my current angel investments Kevin Dewalt, Angel Investor A common question I get is: ‘How do I know if my business is getting traction, or how do I get traction for my business, or how do I get users?’ Traction answers all of these questions and more – James Altucher, author of Choose Yourself.

About The Author

Gabriel Weinberg

Gabriel Weinberg (Author)

Gabriel Weinberg is the founder and CEO of DuckDuckGo. He contributes to a number of publications including Medium and is the co-author of Traction.

Justin Mares (Author)

Justin Mares is the founder of two startups and former Director of Revenue at Exceptional, a software company that was acquired by Rackspace in 2013.

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