Paperback
Master marketing essentials in 7 quick, actionable lessons for rapid success.
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7 Lessons in Marketing
Master Marketing Basics in 7 Steps
$23.45
- Paperback
128 pages
- Release Date
22 December 2026
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Summary
A SHORT COURSE IN MARKETING BASICS
7 Lessons in Marketing is a quick course in the skills of successful marketing, giving you everything you need to know in just seven short chapters. From customers, marketing research and strategic marketing techniques such as the Boston Box and Michael Porter’s Three Generic Strategies, to the marketing mix of product, price, place and promotion, you’ll discover how to identify and meet customers’ needs better than the competition.
<…Book Details
| ISBN-13: | 9781399830676 |
|---|---|
| ISBN-10: | 1399830678 |
| Author: | Eric Davies |
| Publisher: | John Murray Press |
| Imprint: | John Murray Business |
| Format: | Paperback |
| Number of Pages: | 128 |
| Release Date: | 22 December 2026 |
| Weight: | 100g |
| Dimensions: | 20mm x 128mm x 198mm |
| Series: | TYW |
A-Format111 × 178 mm
B-Format130 × 198 mm
128 × 198 mm
C-Format153 × 234 mm
A4210 × 297 mm
mm / in
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About The Author
Eric Davies
Eric Davies is a leading marketing expert who consults companies across the globe.
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