Fashion Retailing

[This book] is informative, interesting to read, gives current statistics, has good, thorough content on the subject, and offers good questions at the end of [each] chapter. This definitely brings retail concepts to the 21st century and makes the book more relevant to students today. – Diane Ellis, Meredith College, US[The book] is on point in giving clear, current detail about how the impact of communicating to customers through electronic media has really taken over the more traditional formats of connecting to the consumer. Key strengths are that this is current information that students can use and apply to career opportunities with today’s retail platform. – Joy H. Royal, Art Institute of Atlanta, USExcellent content. Very easy to read, to the point, good bullet points. [This book’s] subject matter is relevant to all retail classes. – Priscilla Fong, City College of New York, USThe author presents a clear case for the use of electronic tools and, in particular, social media. – Robert Ogilvie, Yorkville University, CA

Ellen Diamond is Professor Emerita at Nassau Community College in the Fashion, Marketing, and Retailing Department, USA. She has co-authored The World of Fashion, 5th Edition (Fairchild Books, 2013) and Retail Advertising and Promotion (Fairchild Books, 2011), among others.

Jay Diamond is Professor Emeritus at Nassau Community College, USA, where he served as the Chair of the Fashion, Marketing, and Retailing Department as well as the Dean of Business. Diamond has written numerous textbooks on fashion, retailing, and marketing including The World of Fashion, 5th Edition (Fairchild Books, 2013), Retail Advertising and Promotion (Fairchild Books, 2011), and Retailing in the 21st Century (Fairchild Books, 2009).

Sheri Diamond Litt is Academic Dean and Adjunct Professor at Florida State College at Jacksonville, USA, and an Adjunct Professor at Colorado State University teaching online graduate and undergraduate courses in business, management and leadership programs. Dr. Diamond Litt received her Doctorate of Philosophy, Higher Education Administration from the University of Florida. She has professional experience working a designer, merchandiser and product developer for WestPoint Pepperell and Liz Claiborne. Diamond Litt is co-author of Retailing in the 21st Century (Fairchild Books, 2009).