The Six Value Medals

A fresh and inventive framework for making creative but sound decisions in businessTraditional thinking habits of businesses need to be greatly improved. Analysis and judgement are no longer enough to make important corporate decisions; you can analyse the past but you have to design the future. Corporate decisions depend on values. Disputes and conflicts often arise because of a clash of those values; each party in the dispute wants to pursue its own values, often at the expense of the other party. It is therefore essential that companies, managers and employees have a full understanding of the values of everyone involved to design a way forward that benefits all parties.From the bestselling author of How to Have a Beautiful Mind and Six Thinking Hats, this groundbreaking business book provides a basis for value assessment, an essential tool in decision-making for 21st century corporations. De Bono demonstrates that values come into all areas of thinking, behaviour and decision-making and outlines a framework to focus employees' attention on a variety of values including human values, organisational values, cultural values and perceptual values. By introducing a scoring system to rate different values as strong, sound, weak or remote de Bono helps readers to prioritise and make executive decisions that count.

“"The master of creative thinking."”

Edward doesn't just think. He is a one-man global industry, whose work is gospel in government, universities, schools, corporates and even prisons all over the world Times 2
The master of creative thinking Independent on Sunday
Edward de Bono is a cult figure in developing tricks to sharpen the mind The Times
Edward de Bono is a toolmaker, his tools have been fashioned for thinking, to make more of the mind Peter Gabriel
de Bono's work may be the best thing going in the world today George Gallup, originator of the Gallup Poll

Edward de Bono studied at Christ Church, Oxford (as a Rhodes Scholar). He also holds a PhD from Cambridge and an MD from the University of Malta. He has held appointments at the universities of Oxford, London, Cambridge and Harvard.In 1967 de Bono invented the now commonly used term 'lateral thinking' and, for many thousands, indeed millions, of people worldwide, his name has since become a symbol of creativity and new thinking. He has written numerous books, which have been translated into 34 languages, and his advice is sought by Nobel laureates and world leaders alike.

Whether as an individual, business executive or director you are looking to be the best, this is the book that could improve your company, your career - and your life. Values are central to everything: the purpose of any business or government organisation is to deliver value and, increadingly, we seek this in our personal lives as well. Yet values are vague and intangible. In this groundbreaking book Edward de Bono reveals an exciting but simple framework, for individuals and business leaders alike, for making creative, effective decisions, based on embracing key values - the focus of the 21st century. Offering sound advice on decision-making and better thinking practice, The Six Value Medals thwarts traditional thinking habits, demonstrates how you can deal with values in a much more definite way and enables you to highlight your strengths while pinpointing areas for improvement, helping you and your company become more succesful. It's time to start using the Six Value Medals

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