Lateral Thinking
A Textbook of Creativity
$24.00
- Paperback
272 pages
- Release Date
25 August 2016
Summary
The Classic Work About Improving Creativity
Edward de Bono, world-renowned writer and philosopher, presents the definitive guide to improving creativity and thinking more productively.
In schools, we are taught to address problems directly – what Edward de Bono calls ‘vertical thinking’. This method is effective in straightforward situations, but we often falter when it proves insufficient.
Lateral Thinking is designed to unlock your imagination. Thr…
Book Details
| ISBN-13: | 9780241257548 |
|---|---|
| ISBN-10: | 0241257549 |
| Author: | Edward De Bono |
| Publisher: | Penguin Books Ltd |
| Imprint: | Penguin Life |
| Format: | Paperback |
| Number of Pages: | 272 |
| Release Date: | 25 August 2016 |
| Weight: | 190g |
| Dimensions: | 198mm x 131mm x 22mm |
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Critics Review
If more bankers and traders had read Lateral Thinking and applied the ideas of Edward de Bono to their own narrow definitions of risk, reward and human expectations, I suspect we would be in much better shape than we are. Sir Richard Branson
About The Author
Edward De Bono
Edward de Bono invented the concept of lateral thinking. A world-renowned writer and philosopher, he is the leading authority in the field of creative thinking and the direct teaching of thinking as a skill.
Dr de Bono has written more than 60 books, in 40 languages, with people now teaching his methods worldwide. He has chaired a special summit of Nobel Prize laureates, and been hailed as one of the 250 people who have contributed most to mankind.
Dr de Bono’s titles include classic bestsellers such as Six Thinking Hats, Lateral Thinking, I Am Right You Are Wrong, Teach Yourself How To Think, Teach Your Child How To Think, and Simplicity - all now re-issued by Penguin.
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