Crystallizing Public Opinion
$31.51
- Paperback
144 pages
- Release Date
30 November 2019
Summary
Famed as “the father of public relations,” Edward Bernays pioneered the technique of working to change attitudes rather than just selling products. In this 1923 classic, the first book ever written about the public relations industry, he delineates the approaches that corporations and governments have taken for the past century to influence social tendencies.
Crystallizing Public Opinion identifies the techniques employed by public relations professionals, from authoritative-…
Book Details
| ISBN-13: | 9780486836584 |
|---|---|
| ISBN-10: | 0486836584 |
| Author: | Edward Bernays |
| Publisher: | Dover Publications Inc. |
| Imprint: | Dover Publications Inc. |
| Format: | Paperback |
| Number of Pages: | 144 |
| Release Date: | 30 November 2019 |
| Weight: | 155g |
| Dimensions: | 8mm x 127mm x 203mm |
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Edward Bernays
Edward Bernays (1891-1995) was a pioneer in the field of public relations who emigrated from his native Austria to the United States in the 1930s. During his career in public relations, Bernays devised and popularized many techniques for influencing public opinion on behalf of a huge roster of clients that included many corporations and industrial organizations, governments around the world, and advocacy groups in many fields. “Public relations, effectively used, helps validate an underlying principle of our society — competition in the market place of ideas and things,” he wrote in 1971.
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