Code Wars
The Battle for Fans, Dollars and Survival
$37.89
- Paperback
209 pages
- Release Date
1 March 2021
Summary
While many books have looked at one or other of the four professional football codes within Australia, none has so far considered all four of them together and in the context of one of the most competitive sports environments in the world. ‘Code Wars’ does just that.
It looks at Australia’s relationship with ‘football’ in all its guises - Australian Rules, rugby league, rugby and association football or soccer - and explores the cut-throat cultural and commercial competition between t…
Book Details
| ISBN-13: | 9781925914153 |
|---|---|
| ISBN-10: | 1925914151 |
| Author: | Dr. Hunter Fujak |
| Publisher: | Fair Play Publishing |
| Imprint: | Fair Play Publishing |
| Format: | Paperback |
| Number of Pages: | 209 |
| Release Date: | 1 March 2021 |
| Weight: | 448g |
| Dimensions: | 20mm x 233mm x 157mm |
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About The Author
Dr. Hunter Fujak
Hunter Fujak is a Lecturer in Sports Management at Deakin University in Melbourne, Australia. His PhD explored sports consumer behaviour, specifically in understanding consumption patterns within Australia’s crowded sports marketplace. He has previously worked in sports consultancy as an audience and sponsorship analyst for Australasia’s largest sporting leagues and events, including the Australian Open Tennis, Rugby World Cup and National Rugby League. He has also previously been engaged in market research consultancy for some of Australia’s leading brands, including Telstra, Sportsbet, Foxtel, and Woolworths. Hunter has published extensively across sports broadcasting, consumer behaviour and sports culture, and is a regular media contributor to topics pertaining to the business of Australian football.
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