Code Wars
the battle for fans, dollars and survival
$33.40
- Paperback
209 pages
- Release Date
1 March 2021
Summary
Code Wars: The Battle for Australia’s Sporting Soul
While many books examine individual football codes in Australia, none have explored all four within the context of the nation’s fiercely competitive sports environment. Code Wars fills this gap by examining Australia’s relationship with Australian Rules, rugby league, rugby union, and association football (soccer).
This book delves into the intense cultural and commercial competition between the codes, exploring ke…
Book Details
| ISBN-13: | 9781925914153 |
|---|---|
| ISBN-10: | 1925914151 |
| Author: | Dr. Hunter Fujak |
| Publisher: | Fair Play Publishing |
| Imprint: | Fair Play Publishing |
| Format: | Paperback |
| Number of Pages: | 209 |
| Release Date: | 1 March 2021 |
| Weight: | 448g |
| Dimensions: | 20mm x 233mm x 157mm |
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About The Author
Dr. Hunter Fujak
Hunter Fujak is a Lecturer in Sports Management at Deakin University in Melbourne, Australia. His PhD explored sports consumer behaviour, specifically in understanding consumption patterns within Australia’s crowded sports marketplace. He has previously worked in sports consultancy as an audience and sponsorship analyst for Australasia’s largest sporting leagues and events, including the Australian Open Tennis, Rugby World Cup and National Rugby League. He has also previously been engaged in market research consultancy for some of Australia’s leading brands, including Telstra, Sportsbet, Foxtel, and Woolworths. Hunter has published extensively across sports broadcasting, consumer behaviour and sports culture, and is a regular media contributor to topics pertaining to the business of Australian football.
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