Global Fashion Business
international retailing, marketing, and merchandising
$65.45
- Paperback
272 pages
- Release Date
16 October 2024
Summary
Conquering the Globe: Your Guide to International Fashion Expansion
In today’s climate, bringing your fashion brand to new international territories is more challenging than ever. In Global Fashion Business, Byoungho Ellie Jin helps you to take this next step.
Diverse examples from large and small companies, developing and developed countries, and online and offline retailers set a precedent for overcoming economic, cultural, legal, and regulatory o…
Book Details
| ISBN-13: | 9781350180185 |
|---|---|
| ISBN-10: | 1350180181 |
| Author: | Dr. Byoungho Ellie Jin |
| Publisher: | Bloomsbury Publishing PLC |
| Imprint: | Bloomsbury Visual Arts |
| Format: | Paperback |
| Number of Pages: | 272 |
| Release Date: | 16 October 2024 |
| Weight: | 740g |
| Dimensions: | 244mm x 188mm x 16mm |
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What They're Saying
Critics Review
A very comprehensive text, which makes a positive contribution to the subject knowledge of fashion business, offering a truly global viewpoint. From a teaching viewpoint, pedagogic features are excellent, providing opportunities for lecturers to draw upon the case studies and suggested class activities to engage students in quality discussions. – Ruth Marciniak, Glasgow Caledonian University, UK
About The Author
Dr. Byoungho Ellie Jin
Byoungho Ellie Jin is the Albert Myers Distinguished Professor in the Department of Textile and Apparel, Technology and Management at North Carolina State University, USA. Her contribution to the global fashion marketing and branding discipline can be found in more than 140 journal articles and numerous funded research projects. She is the co-author of Fashion Business (2002) as well as Brands Rule the World (2015), and co-editor of Fashion Brand Internationalization (2016), Fashion Branding and Communication (2017) and Process Innovation in the Global Fashion Industry (2019). Dr. Jin served as president of International Textile and Apparel Association (ITAA) in 2021.
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