To Be Honest…
How making truth happen builds better businesses, lives and societies
$30.39
- Paperback
304 pages
- Release Date
31 March 2026
Summary
In a world that desperately needs more honesty, we’re drowning in lies and misinformation.
In the 2024 US Presidential election, fact-checking found just 3% of Donald Trump’s claims were “true” and only 12% of Kamala Harris’s. In Australia, testing found only four out of twenty sunscreens advertised as SPF50+ met the rating on the label. In the UK, Builder.ai, a company that raised nearly a billion dollars, collapsed after it emerged its “AI tool” was really 800 engineers in India pre…
Book Details
| ISBN-13: | 9781923186439 |
|---|---|
| ISBN-10: | 1923186434 |
| Author: | Dom Thurbon |
| Publisher: | Major Street Publishing |
| Imprint: | Major Street Publishing |
| Format: | Paperback |
| Number of Pages: | 304 |
| Release Date: | 31 March 2026 |
| Weight: | 360g |
| Dimensions: | 26mm x 209mm x 140mm |
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About The Author
Dom Thurbon
DOM THURBON is a seasoned senior executive, successful entrepreneur, researcher, writer, and internationally engaged speaker and facilitator. He has authored and researched bestsellers published in over 15 countries on subjects as diverse as generational and behavioral change, business strategy, purpose-driven leadership, the future of work and education, and disruption.
An innovative young entrepreneur, at just 23, Dom was founder and Chief Creative Officer at Karrikins Group, a behavior change agency he grew to over 150 staff across Australia, New Zealand, and North America (acquired by EY in 2019). He was also founder and director at EI, an AI-enabled technology company providing on-demand teacher quality and student wellbeing solutions (acquired by Qoria in 2022).
Dom’s multiple-award-winning behavior change programs have reached over 500,000 people annually. Over his career, Dom has spoken to a combined audience numbering in the tens of thousands across Australasia, Europe, and North America.
Dom lives in Sydney, Australia.
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