From Backroom to Boardroom
Earn Your Seat with Strategic Marketing Operations
$88.30
- Hardcover
312 pages
- Release Date
25 May 2021
Summary
From Backroom to Boardroom is not a book about technology, data models or the latest in a series of bright and shiny toys so loved by marketers. It is a book about building a strategic marketing operations organization that transports marketing from the backroom to the boardroom.
The journey begins with defining the new breed of marketing leadership and continues by exploring the integration of business acumen, marketing experience and the power of the digital age. This book …
Book Details
| ISBN-13: | 9781950863686 |
|---|---|
| ISBN-10: | 1950863689 |
| Author: | Debbie Qaqish |
| Publisher: | Advantage Media Group |
| Imprint: | Forbes Books |
| Format: | Hardcover |
| Number of Pages: | 312 |
| Release Date: | 25 May 2021 |
| Weight: | 703g |
| Dimensions: | 230mm x 152mm x 30mm |
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What They're Saying
Critics Review
“Modern marketing leaders are driven by the complex, dynamic, and interconnected digital customer. The next-generation performance marketers are now responsible for revenue operations, customer experiences, talent management, and a brand’s emotional quotient. Dr. Qaqish’s book wonderfully explores these elements and more to help you accelerate through the barriers necessary to gain that seat at the table.” —Anand Thaker, strategic executive advisor and MarTech industry insider
“In her newest book, Dr. Debbie Qaqish has written the manual for marketing operations (MO) leaders and marketing executives to lead the charge in driving successful change with technology, data, process and high-performing teams. In a world where marketers are increasingly accountable for driving revenue and better enterprise-wide decision-making, she clearly lays out where to focus your energy and the pitfalls to avoid.” —David Alexander, vice president of marketing, F5
“By diving into the ways marketing operations can help achieve business objectives and overcome challenges faced by today’s CMOs while also charting the evolution of marketing technology and the rise of marketing operations, Qaqish presents a clear case for why status quo is no longer an option. The book delivers a fresh perspective and definitive playbook on the critical need and road map to success for creating a best-in-class marketing operations organization.” —Julia Stead, chief marketing officer, Allocadia
About The Author
Debbie Qaqish
Dr. Debbie Qaqish loves what she does— every day. She is passionate about helping companies reimagine and rearchitect the role of marketing to drive revenue, growth, customer centricity and digital transformation. A thought leader and digital pioneer, she saw the early impact of technology and coined the phrase “revenue marketing” in 2011. Her first book, The Rise of the Revenue Marketer, was published in 2013. In 2016, her focus shifted to marketing operations as the enabler for how marketing gains that seat at the table. She is a dynamic speaker and a prolific author.
Dr. Qaqish earned her doctorate in 2019, is a partner and the Chief Strategy Officer at The Pedowitz Group and leads strategic customer engagements.
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