Brick by Brick
How LEGO Rewrote the Rules of Innovation and Conquered the Global Toy Industry
$42.34
- Paperback
320 pages
- Release Date
1 May 2014
Summary
The story of LEGO’s extraordinary rise, fall and rise again.
LEGO is one of the world’s best-loved and most familiar brands, adored by generations of children. What is less well known, though, is how close this iconic company came to total collapse in 2003.
Brick by Brick is the compelling story of a Danish family-owned company that enjoyed decades of success before its inability to keep in step with a rapidly changing market brought it crashing to earth. It’s also th…
Book Details
| ISBN-13: | 9781847941176 |
|---|---|
| ISBN-10: | 1847941176 |
| Author: | David Robertson, Bill Breen |
| Publisher: | Cornerstone |
| Imprint: | Random House Business Books |
| Format: | Paperback |
| Number of Pages: | 320 |
| Release Date: | 1 May 2014 |
| Weight: | 244g |
| Dimensions: | 198mm x 128mm x 22mm |
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Critics Review
The raw material he deals with is every bit as durable and grip
The raw material he deals with is every bit as durable and gripping as Lego bricks…Robertson’s take on Lego’s success holds plenty of lessons for companies pondering how to remain innovative in a fast-changing world. * Financial Times *
A nuanced and readable case study. * Wall Street Journal *
About The Author
David Robertson
DAVID ROBERTSON joined the faculty of the Wharton School in 2011. He teaches Innovation and Product Development in Wharton’s undergraduate, MBA and executive education programmes. From 2002 until 2010, Robertson was the LEGO Professor of Innovation and Technology Management at Switzerland’s Institute for Management Development (IMD).
BILL BREEN is the co-author of The Responsibility Revolution- How the Next Generation of Businesses Will Win and of The Future of Management.
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