Catalyst

Catalyst is a manual for winning business in today’s economy, recommended to anyone who wants to grow their client base. Catalyst is brimming with great advice and inspiration – Annette King, CEO Publicis Groupe UKCatalyst fizzes with actionable ideas. A firecracker of a book to get you blazing a trail for new business from two of the best operators around – Julia Hobsbawm OBE, founder and chair, Editorial Intelligence and author of the bestselling The Simplicity PrincipleA must-read - especially post-Covid - for anyone involved in business generation. Entertaining whilst it educates, this indispensable guidebook is a revelation for any driven professional and will definitely put you ahead of the competition - if she hasn’t read it as well. Time excellently well spent – Jane Reeve, Chief Communications Officer, FerrariHumour is one of the only things that increases when you share it, as the authors of this immensely good-natured book on the human touch in business know. But I also found myself thinking about plumbing metaphors. May the good Lord spare us from pipeline accelerators, but here you can read and understand how in business, as in life, it’s better to be a radiator than a drain – Stephen Bayley, recovering design guru and author of Value: What money can’t buy. A handbook for practical hedonismAn enjoyable and practical asset recommended to anyone who has to develop new business. It nails what it takes to find new clients and be a valued, trusted advisor to them; helping others helps us be more successful – Guy Gregory, Executive Director, Client Care and Business Development, CBRE LtdAccelerate your understanding of how to grow business, fast. Recommended to anyone who dreads networking events: an entertaining and effective guide to oiling the wheels of business without the need to be oleaginous – Sophie Devonshire, CEO, The Marketing SocietyAn extremely timely book. Now more than ever we need to understand how to communicate with each other better – Rachel Bridge, author of Already Brilliant and How to Work for Yourself

Such a refreshing book about such a necessary part of doing business, and something so often misunderstood. Catalyst is athoroughly enjoyable and helpful read, packed with great examples, stories and tools for how to develop business, and, above all, packed with common sense. And all expressed in a natural and jargon-free way too. Terrific stuff

– Rita Clifton CBE, portfolio chair and non-executive directorUnlike many ‘how to’ business books, Catalyst is both an entertaining and informative read. It gives you a wealth of practical steps to transform the way you identify and secure new clients. It really gets you thinking about your approach and how you should flex your style to create real chemistry with prospects – Deborah Saw * Catalyst magazine *

David Kean (Author)

David Kean is an entrepreneur, keynote speaker, and writer specializing in business development and communication. He has advised numerous boards and CEOs and has been a visiting speaker at Warwick and Durham Business Schools. He teaches creative writing to children and the art of persuasion at a business writing school. He is married and has four children.

Louisa Clarke (Author)

Louisa Clarke works with leaders and high-performing teams. An experienced facilitator and qualified coach, Louisa is a Partner at a strategic consultancy. She regularly coaches, consults, and trains on how to improve personal impact & influence, prospect for new business more effectively, pitch to win, and how to grow more business from existing clients. A former Great Britain junior international rower, she understands the power of teamwork and what’s required to win.