Another Way

”[Dave Whorton] paints an attractive picture of the benefits of taking the slower path to enduring growth.” — Financial Times

“Has Silicon Valley lost its soul? Another Way suggests that it has—and shows us a way back to what business, leadership, and investing can be: a way to build value for all concerned. At once heretical and old-school, simple and nuanced, personal and universal, this playbook for why and how to build companies that last (and last and last) was so good I read it cover to cover in one sitting—and then started over and read it again.” — Angela Duckworth, New York Times bestselling author of Grit

“Reading Another Way, I found myself exclaiming out loud to anyone within earshot. Dave Whorton’s vision of leadership hearkens back to the virtues of a bygone era: purpose, endurance, character, humility, integrity. He inspires by insisting on the timeless and true. This is unlike any other leadership book I’ve read.” — Susan Cain, #1 bestselling author of Quiet and Bittersweet, and host of The Quiet Life Substack

“What a gift Another Way is for all Leaders whose goal is to create a positive and lasting legacy. It is certain to become the ‘Bible’ for all values driven leaders!!” — Ann Rhoades, President PeopleInk; EVP and Co-founding Exec at JetBlue Airways; Vice president Southwest Airlines

Advance Praise for Another Way:

“Another Way is a revelatory look at how some of America’s most successful companies have stayed private, profitable, and true to their values for generations. Whorton’s analysis offers a refreshing counterpoint to today’s obsession with quick exits and fast fortunes. And his stories of these Evergreen companies will inspire a new generation of entrepreneurs.” — Daniel H. Pink, New York Times bestselling author, Drive, To Sell Is Human, and When

“Dave Whorton’s years immersed in the get-big-fast circles of investor financing led him to unearth seven Evergreen principles, each offering invaluable inspiration and guidance to those wanting to build an enduring enterprise. Another Way truly offers a better way!” — James H. Gilmore, coauthor, The Experience Economy

“Another Way is a transformative guide for entrepreneurs seeking purpose beyond profit. A must-read for those wanting to build meaningful, sustainable businesses.” — Howard Behar, former President, Starbucks

“Dave Whorton is a visionary whose story is nothing short of remarkable. This superb book captures his inspiring journey and shows us the principles and keys to building a company—and a legacy—that endures.” — Stephen M. R. Covey, New York Times and Wall Street Journal bestselling author, The Speed of Trust and Trust & Inspire

“This book provides the antithesis to the American get-big-fast mantra and points the way to an economy where millions of small and midsized companies win, not just a few superstars—a correction America desperately needs.” — Hermann Simon, cofounder and honorary Chairman, Simon-Kucher

“The writing, candor, and concreteness make this a unique and practical book that will advance the message that there is ‘another way’ to do business—one that creates real, lasting value.” — Dennis Jaffe, Senior Research Fellow, BanyanGlobal Family Business Advisors

Dave Whorton is an experienced tech investor and founder who spent twenty years of his career at the highest levels of Silicon Valley venture capital and tech startups. At the preeminent tech venture capital firm Kleiner Perkins, he worked directly with chairman John Doerr for several years. He cofounded four companies, including Good Technology. In 2013 he founded the Tugboat Institute to connect, support, and inspire purpose-driven leaders of Evergreen businesses – those built to adapt and grow profitably for one hundred years and more. Whorton considers Evergreen company leaders and their businesses to represent capitalism at its best.