Predatory Thinking
$36.92
- Paperback
272 pages
- Release Date
1 March 2015
Summary
Two explorers are walking through the jungle. Suddenly they hear a tiger roar. One explorer sits down and takes a pair of running shoes out of his backpack. “You’re crazy, you’ll never out-run a tiger,” says the other explorer. “I don’t have to out-run the tiger,” he replies. “I just have to out-run you.”
Predatory Thinking involves looking at a challenge you can’t solve and getting upstream of it - changing it into a challenge you can solve. Written in the form of engaging, …
Book Details
| ISBN-13: | 9781447285342 |
|---|---|
| ISBN-10: | 1447285344 |
| Author: | Dave Trott |
| Publisher: | Pan Macmillan |
| Imprint: | Pan Books |
| Format: | Paperback |
| Number of Pages: | 272 |
| Edition: | Main Market ed |
| Release Date: | 1 March 2015 |
| Weight: | 190g |
| Dimensions: | 197mm x 131mm x 18mm |
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What They're Saying
Critics Review
Offers much to think about … engaging
Offers much to think about … engaging * Creative Review *
Challenges the way we think creatively by flipping the logical, 2D way of thinking on its head * Psychologies *
Cool, clear, very readable * Overseas Property Professional *
About The Author
Dave Trott
Dave Trott is the author of Creative Mischief and currently Chairman of The Gate London, part of The Gate Worldwide. Born in east London, he went to art school in New York on a Rockerfeller Scholarship. From there he began an illustrious career in advertising, as part of the creative team behind ‘Hello Tosh Gotta Toshiba’, ‘Aristonandonandon’, ‘Lipsmackinthirstquenchin… Pepsi’, the Cadbury Flake ads and many, many more. Dave’s agency Gold Greenlees Trott was voted Agency of the Year by Campaign Magazine, and Most Creative Agency in the World by Ad Age in New York. In 2004 he was given the D&AD President’s Award for lifetime achievement in advertising.
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