Digital Marketing
$238.25
- Paperback
576 pages
- Release Date
14 May 2025
Summary
Mastering Digital Marketing: Strategies, Techniques, and AI Integration
Explore how to create effective digital marketing strategies with this industry-leading textbook designed specifically for students.
Digital Marketing 9th edition by Dave Chaffey and Fiona Ellis-Chadwick is a comprehensive guide that teaches you how to create digital marketing strategies, techniques, and systems in real-life scenarios. This book goes beyond theory by providing practical examples through …
Book Details
| ISBN-13: | 9781292738086 |
|---|---|
| ISBN-10: | 1292738081 |
| Author: | Dave Chaffey, Fiona Ellis-Chadwick, Majd Abed-Rabbo |
| Publisher: | Pearson Education Limited |
| Imprint: | Pearson Education Limited |
| Format: | Paperback |
| Number of Pages: | 576 |
| Edition: | 9th |
| Release Date: | 14 May 2025 |
| Weight: | 1.06kg |
| Dimensions: | 265mm x 196mm x 20mm |
About The Author
Dave Chaffey
Dave Chaffey is a digital marketing consultant and co-founder of the marketing learning platform SmartInsights.com. Dave has been a visiting lecturer on Digital Marketing and E-Commerce courses at different universities, including The University of Leeds, University of Portsmouth, Manchester Metropolitan University, Cranfield, Warwick, and the Institute of Direct and Digital Marketing.
Fiona Ellis-Chadwick is a Senior Lecturer in Marketing at Loughborough University of Business and Economics as well as academic retail and marketing consultant and author.
Majd AbedRabbo is a Senior Lecturer in Digital Marketing at University of the West of Scotland’s London Campus after previously holding teaching positions at University of Loughborough and the Princess Sumaya University for Technology, Jordan. Beyond academic career, Majd is an omnichannel marketing consultant for several SMEs worldwide.
Returns
This item is eligible for free returns within 30 days of delivery. See our returns policy for further details.