Digital Marketing, 9th Edition
$249.10
- Paperback
576 pages
- Release Date
21 June 2025
Summary
Digital Marketing 9th edition by Dave Chaffey and Fiona Ellis-Chadwick is a comprehensive guide that teaches you how to create digital marketing strategies, techniques, and systems in real-life scenarios. This book goes beyond theory by providing practical examples through engaging case studies and equipping you with the necessary digital skills needed in today’s marketing landscape.
Digital marketing has revolutionised how businesses and organisations communicate wit…
Book Details
| ISBN-13: | 9781292738086 |
|---|---|
| ISBN-10: | 1292738081 |
| Author: | Dave Chaffey, Fiona Ellis-Chadwick, Majd Abed-Rabbo |
| Publisher: | Pearson Education Limited |
| Imprint: | Pearson Education Limited |
| Format: | Paperback |
| Number of Pages: | 576 |
| Edition: | 9th |
| Release Date: | 21 June 2025 |
| Weight: | 1.06kg |
| Dimensions: | 20mm x 196mm x 265mm |
Dave Chaffey
Dave Chaffey is a digital marketing consultant and co-founder of the marketing learning platform SmartInsights.com. Dave has been a visiting lecturer on Digital Marketing and E-Commerce courses at different universities, including The University of Leeds, University of Portsmouth, Manchester Metropolitan University, Cranfield, Warwick, and the Institute of Direct and Digital Marketing.
Fiona Ellis-Chadwick is a Senior Lecturer in Marketing at Loughborough University of Business and Economics as well as academic retail and marketing consultant and author.
Majd AbedRabbo is a Senior Lecturer in Digital Marketing at University of the West of Scotland’s London Campus after previously holding teaching positions at University of Loughborough and the Princess Sumaya University for Technology, Jordan. Beyond academic career, Majd is an omnichannel marketing consultant for several SMEs worldwide.
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