A/B Testing, 1st Edition
The Most Powerful Way to Turn Clicks Into Customers
$50.39
- Hardcover
208 pages
- Release Date
17 July 2015
Summary
How Your Business Can Use the Science That Helped Win the White House
The average conversion rate—the rate at which visitors convert into customers—across the web is only 2%. That means it’s likely that 98% of visitors to your website won’t end up converting into customers.
What’s the solution? A/B testing.
A/B testing is the simple idea of showing several different versions of a web page to live traffic, and then measuring the effect each version has on visitor…
Book Details
| ISBN-13: | 9781118792414 |
|---|---|
| ISBN-10: | 1118792416 |
| Author: | Dan Siroker, Pete Koomen |
| Publisher: | John Wiley & Sons Inc |
| Imprint: | John Wiley & Sons Inc |
| Format: | Hardcover |
| Number of Pages: | 208 |
| Edition: | 1st |
| Release Date: | 17 July 2015 |
| Weight: | 340g |
| Dimensions: | 20mm x 158mm x 231mm |
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Dan Siroker
DAN SIROKER is the cofounder and CEO of Optimizely. The inspiration for Optimizely came from Dan’s experience as the Director of Analytics for the 2008 Obama Presidential campaign. Optimizely is the product Dan wishes he had back then to make it easy for anybody to do A/B testing. In 2012, Forbes named Dan one of the Top 30 under 30 in Technology. Dan was formerly a product manager for Google Chrome and AdWords.
PETE KOOMEN is the co-founder and President of Optimizely. After earning his MS in computer science from the University of Illinois at Urbana-Champaign, Pete joined Google as a product manager where he helped launch and grow Google App Engine to more than 150,000 developers. In 2009, Pete teamed up with Dan to start their first company, CarrotSticks, an online math game for kids. Less than a year later, Pete and Dan created Optimizely during the Y Combinator winter 2010 class. In between mountain climbing adventures, Pete runs product, engineering, and design at Optimizely.
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