Why Wellness Sells
Natural Health in a Pharmaceutical Culture
$149.61
- Hardcover
272 pages
- Release Date
14 November 2022
Summary
How and why the idea of wellness holds such rhetorical—and harmful—power.
In Why Wellness Sells, Colleen Derkatch examines why the concept of wellness holds such rhetorical power in contemporary culture. Public interest in wellness is driven by two opposing philosophies of health that cycle into and amplify each other: restoration, where people use natural health products to restore themselves to prior states of wellness; and enhancement, where people strive …
Book Details
| ISBN-13: | 9781421445281 |
|---|---|
| ISBN-10: | 142144528X |
| Author: | Colleen Derkatch |
| Publisher: | Johns Hopkins University Press |
| Imprint: | Johns Hopkins University Press |
| Format: | Hardcover |
| Number of Pages: | 272 |
| Release Date: | 14 November 2022 |
| Weight: | 499g |
| Dimensions: | 229mm x 152mm x 24mm |
| Series: | Health Communication |
What They're Saying
Critics Review
‘Wellness is ever present in lives increasingly lived in crisis,’ Colleen Derkatch writes in her book Why Wellness Sells. Wellness, she argues, presents collective social ills as problems for the individual to solve through some alchemy of consumer behavior.
—The Guardian
About The Author
Colleen Derkatch
Colleen Derkatch (TORONTO, ON) is an associate professor in the Department of English at Toronto Metropolitan University and the author of Bounding Biomedicine: Evidence and Rhetoric in the New Science of Alternative Medicine.
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