The Culture Code
An Ingenious Way to Understand Why People Around the World Live and Buy as They Do
$38.77
- Paperback
224 pages
- Release Date
15 October 2007
Summary
Why are people around the world so very different? What makes us live, buy, even love as we do? The answers are in the codes.
In The Culture Code, internationally revered cultural anthropologist and marketing expert Clotaire Rapaille reveals for the first time the techniques he has used to improve profitability and practices for dozens of Fortune 100 companies. His groundbreaking revelations shed light not just on business but on the way every human being acts and lives aroun…
Book Details
| ISBN-13: | 9780767920575 |
|---|---|
| ISBN-10: | 0767920570 |
| Author: | Clotaire Rapaille |
| Publisher: | Random House USA Inc |
| Imprint: | Random House USA Inc |
| Format: | Paperback |
| Number of Pages: | 224 |
| Release Date: | 15 October 2007 |
| Weight: | 198g |
| Dimensions: | 205mm x 136mm x 14mm |
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Critics Review
“This book is just plain astonishing! Filled with profound insights and ideas that have enormous consequences for today’s organizations. If you want to understand customers, Constituencies, and crowds, this book is required reading.”–Warren Bennis, Distinguished Professor of Business, University of Southern California and author of On Becoming a Leader
About The Author
Clotaire Rapaille
Dr. CLOTAIRE RAPAILLE is the chairman of Archetype Discoveries Worldwide and has used this decoding approach for thirty years. He is the personal adviser to ten high-ranking CEOs and is kept on retainer by fifty Fortune 100 companies. He has been profiled in many national media outlets, including 60 Minutes II and on the front page of the New York Times Sunday Styles section. He lives in Tuxedo Park, New York.
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