Hardcover
Product packaging is much more than just a kind of container made of glass, wood oder plastic protecting its contents: it is also the face of the product. Like the facade of a building, the package gives an impression of what lies behind it.
Summary
Product packaging has first of all to fulfill functional demands such as structural stability, air-tightness or air-permeability, information requirements and cost effectiveness. However, it is much more than just a kind of container made of glass, wood oder plastic protecting its contents: it is also the face of the product. Like the façade of a building, the package gives an impression of what lies behind it. Packaging is a crucial means to induce a consumer to try a product. Studies show t…
Book Details
| ISBN-13: | 9783037681398 |
|---|---|
| ISBN-10: | 303768139X |
| Author: | Chris van Uffelen |
| Publisher: | Braun Publishing AG |
| Imprint: | Braun Publishing AG |
| Format: | Hardcover |
| Number of Pages: | 240 |
| Release Date: | 1 May 2013 |
| Weight: | 1.49kg |
| Dimensions: | 285mm x 215mm |
You Can Find This Book In
Returns
This item is eligible for free returns within 30 days of delivery. See our returns policy for further details.