Creating a Brand Identity: A Guide for Designers
(Graphic Design Books, Logo Design, Marketing)
$40.73
- Paperback
160 pages
- Release Date
1 December 2015
Summary
Creating a brand identity is a fascinating and complex challenge for the graphic designer. It requires practical design skills and creative drive as well as an understanding of marketing and consumer behaviour. This practical handbook is a comprehensive introduction to this multifaceted process.
Exercises and examples highlight the key activities undertaken by designers to create a successful brand identity, including defining the audience, analyzing competitors, creating mood boards,…
Book Details
| ISBN-13: | 9781780675626 |
|---|---|
| ISBN-10: | 1780675623 |
| Author: | Catharine Slade-Brooking |
| Publisher: | Laurence King Publishing |
| Imprint: | Laurence King Publishing |
| Format: | Paperback |
| Number of Pages: | 160 |
| Release Date: | 1 December 2015 |
| Weight: | 470g |
| Dimensions: | 230mm x 190mm |
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About The Author
Catharine Slade-Brooking
Catharine Slade-Brooking is a Senior Lecturer on BA Graphic Communication at the University for the Creative Arts and has worked on design and branding projects for companies including Lloyds Bank, ICI, Sunday Times, Random House, The World Wide Fund for Nature and Zenica.
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