William Greenberg Desserts Bakes Vegan

“Don’t be put off by the prime Madison Avenue address, this is an old-school kosher bakery, with plastic-wrapped baking trays providing the display, and service that’s refreshingly opinionated and direct. William Greenberg’s Black & White is one of the best in town, and their Sticky Bun is an equally first-rate showing in its category.” —Gothamist“After a chocolate bar, pecan brownies from William Greenberg Desserts are the next best cocoa-flavored treat.” —Town & Country

Carol Becker is the owner of William Greenberg Desserts, a famed New York City institution. Since taking over fifteen years ago, Becker has ushered the beloved Madison Avenue destination into a new era while respecting its heritage and deepening community ties through philanthropy. Becker started baking for fun while working as a marketing executive at a spirits importer, wowing friends with fresh loaves of challah. She attended the Institute of Culinary Education in 2001 and previously ran her own baking business, Bread & Batter. Becker has fond memories of William Greenberg Desserts from her childhood growing up in the city-she knows it is not just a bakery, but also an integral part of the community. Carol Becker resides in New York City.