Paperback
Unlock marketing secrets: Data-driven decisions in an ANZ context.
Marketing Research
$147.92
- Paperback
384 pages
- Release Date
10 July 2025
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Summary
Unlock Insights: Your Guide to Marketing Research Mastery
Marketing Research, 1st Edition offers students a comprehensive and accessible introduction to using market research to drive informed business decisions. The text seamlessly blends marketing research theory with practical applications, providing a deep understanding of the subject. With Australian and New Zealand examples integrated throughout, the content is made highly relevant to students, ensuring it resonates w…
Book Details
| ISBN-13: | 9781394349722 |
|---|---|
| ISBN-10: | 1394349726 |
| Author: | Carl McDaniel |
| Publisher: | John Wiley & Sons Australia Ltd |
| Imprint: | John Wiley & Sons Australia Ltd |
| Format: | Paperback |
| Number of Pages: | 384 |
| Edition: | 1st |
| Release Date: | 10 July 2025 |
| Weight: | 822g |
| Dimensions: | 28mm x 22mm x 1mm |
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