Paperback
Unlock marketing secrets: Data-driven decisions in an ANZ context.
Marketing Research, 1st Edition
$156.20
- Paperback
384 pages
- Release Date
11 July 2025
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Summary
Marketing Research, 1st Edition offers students a comprehensive and accessible introduction to using market research to drive informed business decisions. The text seamlessly blends marketing research theory with practical applications, providing a deep understanding of the subject. With Australian and New Zealand examples integrated throughout, the content is made highly relevant to students, ensuring it resonates with local contexts in the Marketing major.
Book Details
| ISBN-13: | 9781394349722 |
|---|---|
| ISBN-10: | 1394349726 |
| Author: | Carl McDaniel, Carl McDaniel, Jr. |
| Publisher: | John Wiley & Sons Australia Ltd |
| Imprint: | John Wiley & Sons Australia Ltd |
| Format: | Paperback |
| Number of Pages: | 384 |
| Edition: | 1st |
| Release Date: | 11 July 2025 |
| Weight: | 822g |
| Dimensions: | 1mm x 22mm x 28mm |
22 × 28 mm
A-Format111 × 178 mm
B-Format130 × 198 mm
C-Format153 × 234 mm
A4210 × 297 mm
mm / in
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