Paperback
Marketing: Theory, Evidence, Practice prepares tomorrow’s professionals for the real marketing world.
Marketing, 2nd Edition
theory, evidence, practice
$149.70
- Paperback
832 pages
- Release Date
31 October 2017
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Summary
Marketing: Theory, Evidence, Practice - Your Guide to Becoming a Marketing Professional
TODAY’S STUDENTS - TOMORROW’S PROFESSIONALS
Marketing: Theory, Evidence, Practice tells the story of marketing, its theories, concepts and real life applications, while providing a realistic overview of the marketing world. It demonstrates the practical application of marketing skills, illustrated by case studies and practitioner profiles, and gives students industry insi…
Book Details
| ISBN-13: | 9780195590296 |
|---|---|
| ISBN-10: | 0195590295 |
| Author: | Byron Sharp |
| Publisher: | Oxford University Press Australia |
| Imprint: | OUP Australia and New Zealand |
| Format: | Paperback |
| Number of Pages: | 832 |
| Edition: | 2nd |
| Release Date: | 31 October 2017 |
| Weight: | 1.73kg |
| Dimensions: | 249mm x 206mm x 33mm |
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About The Author
Byron Sharp
Professor Byron Sharp, Director, Ehrenberg-Bass Institute for Marketing Science, University of South Australia
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