“Bruna De Palo brings a powerful and highly practical way to understand human behaviour at work. If you lead people, this book will change how you think, communicate and perform.” – Federico Pastorelli, Head of Ferrari North Europe, Ferrari“Bruna has a knack for navigating the complexity of human behaviour and a clear-eyed way of shaping the conditions for team success. She captures this beautifully in the manual. Inspiring and eye-opening, this is a vital resource for the modern C-suite.” – Holger Seim, Co-founder and CEO, Blinkist“In a world of leadership theories, Bruna De Palo provides something far more valuable: a practical, neuroscience-backed roadmap for real change. This book is a vital resource for any leader who wants to understand the ‘why’ behind human behavior and achieve sustainable growth.” – Dr. Marshall Goldsmith, bestselling author of What Got You Here Won’t Get You There“Bruna’s blend of neuroscience, business experience, and genuine passion is unlike anything I’ve encountered. Her toolkit didn’t just make me a better leader, it made me a better father, partner, and professional. It deepened my self-awareness, helped me navigate grief, and reconnected me to my authentic self. Transformative, practical, and lasting.” – David Power Former Head of Agency & Specialist Sales, Google“Bruna helped me navigate a period of extreme uncertainty. This book brilliantly turns the science of how our brains predict responses into a practical manual for building psychological safety and resilience.” – Paul Smith, Vice President, Transformation, Mobility & Convenience Europe, BP

Bruna De Palo

Bruna De Palo is a neuroscience-based executive coach and leadership strategist with over 3,000 hours of experience helping leaders in Fortune 500 companies, including Google and American Express. Italian by birth and global by choice, she combines a strong scientific foundation with humor and a practical approach to make learning effective, transforming brain science into tools that rapidly shift behavior. She speaks internationally, empowering leaders across diverse cultures and generations to transform their leadership, collaboration, and overall success.

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