PR In A Week
A Public Relations Masterclass In Seven Simple Steps
$39.92
- Paperback
128 pages
- Release Date
14 June 2016
Summary
Brilliant PR just got easier
You are about to discover everything you need to know about Public Relations. PR is the practice of conveying messages to the public with the intention of changing the public’s actions by influencing their opinions. By targeting different audiences with different messages to achieve an overall goal, PR practitioners can achieve widespread opinion and behavioural change.
Communications is seen as being a key element in business, wit…
Book Details
| ISBN-13: | 9781473610293 |
|---|---|
| ISBN-10: | 147361029X |
| Author: | Brian Salter |
| Publisher: | John Murray Press |
| Imprint: | Teach Yourself |
| Format: | Paperback |
| Number of Pages: | 128 |
| Release Date: | 14 June 2016 |
| Weight: | 111g |
| Dimensions: | 196mm x 128mm x 12mm |
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About The Author
Brian Salter
Brian Salter began his career in the BBC where he produced and presented features, business and current affairs programmes before leaving to join Heathrow Airport as Media Relations Manager immediately following the bombing of PanAm 103 over Lockerbie. There he was responsible for improving relations with the resident press and for crisis communications at the airport.
Following a variety of communication roles, he started his own consultancy in the 1990s advising companies and giving training in PR, marketing and presentation techniques, as well as internet technology for business use, when it was still in its infancy.
In 1999 he moved to the Middle East, working in Saudi Arabia, Abu Dhabi and Dubai, before moving to China in 2011, where he has been working in Beijing for a variety of media companies.
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