Poised to Respond

Poised to Respond: A Practical Introduction to Public Relations provides a critical look at public relations today, and does a good job of showing students how to prepare for management’s demands for results from the profession.” —Tom Hagley, Retired Senior Instructor in Public Relations, School of Journalism and Communication, University of Oregon“Poised to Respond is a relevant introductory text that stands alone in its focus on stakeholders and the relationship building process. With outstanding attention to diversity and intercultural relations, the text serves as a strong foundation for new students and future practitioners.” —Alison Novak, Ph.D., Rowan University

Brian Sowa is an associate professor of communication studies at Eastern Illinois University. He earned his Ph.D at Wayne State University, where he was an award-winning instructor. He has also been acting chair of the public relations interest group in the Central States Communication Association. Dr. Sowa recently concluded his term as president of the Central Illinois Chapter of the Public Relations Society of America, of which he is also a member. He also holds membership in the Central States Communication Association and the National Communication Association.