The Framemaking Sale
sell more by boosting customer confidence
$48.00
- Hardcover
304 pages
- Release Date
10 November 2025
Summary
The Framemaking Sale: Empowering Customers to Confidently Make Decisions in Today’s B2B Market
This essential guide reinvents selling for today’s B2B market, showing sellers how to overcome stalled deals and customer indecision.
Business-to-business commerce is broken. Today’s customers find themselves overwhelmed by too many options, too much information, and too many obstacles. The result is often an inability to execute any but the safest of purchase deci…
Book Details
| ISBN-13: | 9781541705821 |
|---|---|
| ISBN-10: | 1541705823 |
| Author: | Brent Adamson, Karl Schmidt |
| Publisher: | PublicAffairs,U.S. |
| Imprint: | PublicAffairs,U.S. |
| Format: | Hardcover |
| Number of Pages: | 304 |
| Release Date: | 10 November 2025 |
| Weight: | 0g |
| Dimensions: | 235mm x 152mm |
About The Author
Brent Adamson
Brent Adamson is a world-renowned researcher, author, presenter, trainer, and adviser to B2B commercial executives. The former “chief storyteller” at CEB, now Gartner’s sales, marketing, and customer service practices, he is the coauthor of the bestsellers The Challenger Sale and The Challenger Customer. He lives outside of Washington, D.C.
Karl Schmidt is an award-winning research leader, author, strategy consultant, and corporate executive focused on driving growth for organizations ranging from the Fortune 500 to start-ups. While practice vice president at CEB, now Gartner, he led over fifty researchers solving the most challenging problems facing heads of sales, marketing, and communications. Those insights have appeared in the Harvard Business Review, Forbes, and The Challenger Customer. He lives in Bethesda, Maryland.
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