Outthink Yourself

“Outthink Yourself is a thoughtful and practical guide for anyone looking to grow as a leader or navigate life transitions with greater clarity and confidence. Brandon’s writing is honest and vulnerable, offering simple leadership philosophies and targeted strategies that help readers put themselves in the best position to succeed. Whether you’re just starting your career or, like me, reinventing yourself in the middle of one, this book provides timeless lessons that will challenge and encourage you to think differently about what’s possible.” – Ben Tuliebitz, executive director, New York Yankees
“Outthink Yourself is a thoughtful and engaging exploration of resilient leadership. Brandon J. Hurst provides a timely yet practical blueprint for overcoming internal barriers, embracing change and leading with purpose.” – Dr. Quinton T. Ross, Jr., 15th president, Alabama State University
“Outthink Yourself names the truth I have spent my career proving, first as a serial entrepreneur building ventures from nothing and then as a professor teaching the next generation: the smartest person in the room rarely wins; the one who has learned to think clearly under pressure does. Brandon J. Hurst does not offer theory dressed up as inspiration but a practical playbook forged in real loss, real risk, and real leadership, the kind I wish I could place in the hands of every student and every founder at the start of their journey. Read it slowly, return to it often, and let it sharpen not just what you achieve, but who you become in the process. – Dr. Tammira Lucas, HBCU Professor/Serial Entrepreneur
“Outthink Yourself is a must read! Brandon’s book highlights a life story that is filled with adversity, resilience, determination, and personal growth. The ‘lessons learned’ from Brandon’s experiences are insightful, practical, and applicable for all of us. Enjoy reading this book and allow it to impact your life and leadership.” – Tim Tassopoulos, former president and Chief Operating Officer, Chick-fil-A, Inc.
“The greatest obstacle to leadership is rarely a lack of talent. More often, it is the invisible architecture of our own thinking. I know Brandon personally and admire both his story and his success. In Outthink Yourself, he offers practical frameworks and honest stories that help readers challenge what they assume is possible, take greater ownership of their leadership, and move beyond high performance. Do yourself a favor: read this book, apply it to your life, and marvel at what becomes possible.” – Jason Jaggard, New York Times bestselling author of Beyond High Performance, Founding Partner, Novus Global
“Outthink Yourself is a generous, honest guide for anyone in their leadership journey. Brandon turns his own hard-won lessons into practical, usable reflection for the next generation of leaders.” – M. Donahue, retired, Chick-fil-A Corporate Business Executive
“Outthink Yourself is much more than a collection of ideas. It is a thoughtfully written, engaging, and highly practical book that speaks to readers at every stage of their personal, academic, and professional journey. It not only provides valuable frameworks for growth but also creates space for meaningful self-reflection, making it a resource that readers are likely to return to again, and again. Whether you are an educator, student, leader, life’s coach, or someone simply seeking to become more intentional in life, this book offers transformative lessons that inspire both reflection and action.” – Kimika Samms, PhD
“Building EatOkra taught me that the toughest opponent isn’t the market. It’s your own thinking. Brandon puts language, discipline, and heart around that fight, and Outthink Yourself is the book I wish someone had handed me before I took my first leap.” – Anthony Edwards Jr, co-founder and CEO, EatOkra
“The world is evolving quickly, as are the opportunities and expectations for leadership. In Outthink Yourself, Brandon masterfully blends storytelling, practical frameworks, vulnerability and relatable insights to help readers better understand themselves as leaders while equipping them to grow confidently. I highly recommend this book to aspiring, emerging and experienced leaders who are committed to continuous growth and becoming more effective in every season of leadership.” – Jacqueline M. Baker, CEO, Scarlet
“Outthink Yourself is a compelling reminder that great leadership begins with disciplined thinking. Brandon Hurst provides practical insights and timeless principles that challenge leaders to make better decisions, navigate uncertainty with confidence, and build organizations positioned for lasting impact. This is a valuable read for any entrepreneur or executive committed to leading with clarity, purpose, and resilience.” – Alex Aaron, Chief Executive Officer, Blank Slate

Brandon J. Hurst is a visionary entrepreneur, investor, and business strategist. He is recognized as one of the highest-grossing Chick-fil-A local owner/operators globally, managing two successful Brooklyn, New York locations. His franchise near the Barclays Center has become a benchmark for growth and operational excellence.

Brandon graduated magna cum laude from Alabama State University and holds an MBA in Finance. His career is defined by intentional leadership, scalable growth, and community impact.

He is also the founder of Birth of a Dream Ventures, an investment firm dedicated to supporting entrepreneurs and innovative ideas that foster education, financial literacy, and the creation of generational wealth.

Brandon has received numerous awards and continues to serve as a mentor, investor, and source of inspiration for leaders across the nation.

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