Car Guys vs. Bean Counters
the battle for the soul of american business
$29.60
- Paperback
272 pages
- Release Date
25 June 2013
Summary
Car Guys vs. Bean Counters: The Battle for American Industry
When Bob Lutz entered the auto industry in the early 1960s, CEOs understood that captivating the public with innovative design and superior craftsmanship would naturally lead to financial success. The “car guys” reigned supreme, and GM led the way with daring, inventive leadership and legendary brands like Cadillac, Buick, Pontiac, Oldsmobile, GMC, and Chevrolet.
However, GM’s leadership shifted towards prioritizin…
Book Details
| ISBN-13: | 9781591846222 |
|---|---|
| ISBN-10: | 1591846226 |
| Author: | Bob Lutz |
| Publisher: | Penguin Putnam Inc |
| Imprint: | Portfolio |
| Format: | Paperback |
| Number of Pages: | 272 |
| Release Date: | 25 June 2013 |
| Weight: | 322g |
| Dimensions: | 22mm x 206mm x 63mm |
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What They're Saying
Critics Review
“This book should be required reading for every young person who seeks a business degree. That applies equally to the current management of GM.”
—David E. Davis, Jr., former editor and publisher of Car and Driver
“This is exactly what you’d expect from Bob Lutz: no holds barred, no punches pulled, and no stone left unturned. It’s a true insider’s perspective and a great read.”
—Stephen J. Girsky, vice chairman of General Motors
“Car Guys vs. Bean Counters is the best book written by an auto industry insider since Iacocca in 1984, and deserves to be shelved alongside Alfred P. Sloan’s management classic, My Years with General Motors.”
—Fortune
About The Author
Bob Lutz
BOB LUTZ held senior leadership positions at GM, Ford, Chrysler, and BMW over the course of an unparalleled forty-seven-year career, culminating in his vice chairmanship of General Motors from 2001 to 2010. He is the bestselling author of Guts- 8 Laws of Business from One of the Most Innovative Business Leaders of Our Time.
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