Taken for a Ride, 1st Edition
How Daimler-Benz Drove Off with Chrysler
- Hardcover
382 pages
- Release Date
27 June 2000
Summary
The Wall Street Journal christened the deal “the biggest industrial merger of all time.” The marriage of Daimler and Chrysler promised to rock the global auto industry and draw up a blueprint for international consolidation on an epic scale.But the union of Chrysler, the blue-collar maker of Jeeps and minivans, with Daimler, the crown jewel of German industry, didn’t turn out to be a merger made in heaven. When the dust settled, Daimler had bought Chrysler, and the shock waves reverberated on…
Book Details
| ISBN-13: | 9780471497325 |
|---|---|
| ISBN-10: | 0471497320 |
| Author: | Bill Vlasic, Bradley A. Stertz |
| Publisher: | John Wiley & Sons Inc |
| Imprint: | John Wiley & Sons Inc |
| Format: | Hardcover |
| Number of Pages: | 382 |
| Edition: | 1st |
| Release Date: | 27 June 2000 |
| Weight: | 709g |
| Dimensions: | 93mm x 62mm x 11mm |
What They're Saying
Critics Review
“Vlasic and Stertz a riveting tale about gentlemen at play in the decidedly ungentlemanly game of high-stakes, international boardroom piracy. A supercharged, 200-mph read all the way.” - Brock Yates, Outlaw Machine
“This is a clear-eyed expose of how the car business works-with a narrative that speeds you through the intrigue with all the velocity of a Dodge Viper. It plunks you right on the filing cabinets as the motor titans clash.”- Robert Lacey,
“Taken for a Ride is without a doubt entertaining, readable and strong journalism.” - Financial Times
Die größte Fusion unter Gleichen
Taken for a Ride
In Taken for a Ride blicken die Autoren hinter die Kulissen der in der Automobilindustrie einmaligen Fusion. Spannend und anschaulich erzählen sie das Auf und Ab auf dem Weg zum globalen Unternehmen DaimlerChrysler. Mit detailliertem Hintergrundinformationen und Insiderwissen enthüllen sie die Schwierigkeiten und Probleme diesen Zusammenschlusses.
Computer@Produktion 1-2⁄2001, S. 64
About The Author
Bill Vlasic
Bill Vlasic is a reporter for the Detroit News and a former Business Week correspondent. He lives in Birmingham, Michigan, with his wife and three children.
Bradley A. Stertz is an assistant editor of the Detroit News and a former reporter with the Wall Street Journal. He lives in Grosse Pointe, Michigan, with his wife and two children.
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