Taken for a Ride
how daimler-benz drove off with chrysler
$181.23
- Hardcover
382 pages
- Release Date
27 June 2000
Summary
Taken for a Ride: The Daimler-Chrysler Debacle
The Wall Street Journal dubbed it “the biggest industrial merger of all time.” The Daimler and Chrysler marriage was poised to revolutionize the global auto industry and serve as a blueprint for unprecedented international consolidation.
However, the union between Chrysler, the blue-collar manufacturer of Jeeps and minivans, and Daimler, the crown jewel of German industry, proved to be anything but a match made in heaven. When t…
Book Details
| ISBN-13: | 9780471497325 |
|---|---|
| ISBN-10: | 0471497320 |
| Author: | Bill Vlasic, Bradley A. Stertz |
| Publisher: | John Wiley & Sons Inc |
| Imprint: | John Wiley & Sons Inc |
| Format: | Hardcover |
| Number of Pages: | 382 |
| Edition: | 1st |
| Release Date: | 27 June 2000 |
| Weight: | 709g |
| Dimensions: | 93mm x 62mm x 11mm |
What They're Saying
Critics Review
“Vlasic and Stertz a riveting tale about gentlemen at play in the decidedly ungentlemanly game of high-stakes, international boardroom piracy. A supercharged, 200-mph read all the way.” - Brock Yates, Outlaw Machine “This is a clear-eyed expose of how the car business works-with a narrative that speeds you through the intrigue with all the velocity of a Dodge Viper. It plunks you right on the filing cabinets as the motor titans clash.”- Robert Lacey, “Taken for a Ride is without a doubt entertaining, readable and strong journalism.” - Financial TimesDie größte Fusion unter Gleichen Taken for a Ride In Taken for a Ride blicken die Autoren hinter die Kulissen der in der Automobilindustrie einmaligen Fusion. Spannend und anschaulich erzählen sie das Auf und Ab auf dem Weg zum globalen Unternehmen DaimlerChrysler. Mit detailliertem Hintergrundinformationen und Insiderwissen enthüllen sie die Schwierigkeiten und Probleme diesen Zusammenschlusses. Computer@Produktion 1-2⁄2001, S. 64
About The Author
Bill Vlasic
Bill Vlasic is a reporter for the Detroit News and a former Business Week correspondent. He lives in Birmingham, Michigan, with his wife and three children.
Bradley A. Stertz is an assistant editor of the Detroit News and a former reporter with the Wall Street Journal. He lives in Grosse Pointe, Michigan, with his wife and two children.
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