Data Strategy

“The future belongs to those who treat data as a strategic asset. Bernard Marr shows us how. Essential reading.” * Xuedong D. Huang, Chief Technology Officer, Zoom *“Everyone is excited about AI these days, but it takes a wise observer like Bernard Marr to describe how data is driving AI. If you want to succeed with AI, this book will reveal the data strategy that will make that possible.” * Thomas H. Davenport, Distinguished Professor, Babson College and Research Fellow, MIT and Author of All In on AI and All Hands on Tech *“A comprehensive and accessible exploration of data strategy, spanning everything from practical use cases to the ethical and sustainable use of AI. Bernard Marr shows how to unlock value from data while staying ahead of what’s next.” * Nina Monckton, Head of Data, Inigo *“Data is everything in the modern organization: the fuel for intelligent understanding, actionable insights, and effective decision-making. This third edition of Bernard Marr’s incredibly useful and comprehensive book on data strategy is expanded to include AI and its applications in the data value proposition.” * Dr Kirk Borne, Founder, Data Leadership Group LLC *“In a world shaped by rapid advances in GenAI, soaring computing power, and the convergence of breakthrough technologies, one foundational element remains at the core: data. Bernard Marr offers a clear and comprehensive guide to data strategy, helping organizations unlock value and elevate their data practices. A must-read for any company serious about competing in the digital age.” * Pascal Brier, Group Chief Innovation Officer, Capgemini *

Bernard Marr is one of the world’s leading voices in business and technology. A futurist and strategic performance consultant, he has worked with many of the world’s best-known organizations and writes a regular column for Forbes. Marr is also a major influencer with a combined following of 4 million people across his social media channels and was ranked by LinkedIn as one of the top 5 business influencers in the world. He is the author of AI Strategy, The Intelligence Revolution, Data Strategy and Data-Driven HR, all published by Kogan Page. He is based in Milton Keynes, UK.